Japanese influencer marketing and digital insightshttps://japanbuzz.info/https://japanbuzz.info/data/youtube-users-in-japan/https://japanbuzz.info/data/youtube-users-in-japan/The current reference figure for YouTube's audience size in Japan is 78.5 million, based on Google advertising resources.Fri, 26 Jun 2026 00:00:00 GMThttps://japanbuzz.info/how-to-find-influencers-in-japan/https://japanbuzz.info/how-to-find-influencers-in-japan/Finding influencers in Japan can be hard for many foreign brands operating in the Japanese market. With platforms like Instagram, YouTube, TikTok, X (formerly Twitter), and LINE dominating the digital landscape, Japanese consumers are heavily influenced by the voices they trust. However, finding theWed, 03 Jun 2026 00:00:00 GMThttps://japanbuzz.info/japanese-consumer-behaviour/https://japanbuzz.info/japanese-consumer-behaviour/Japanese consumer behaviour is shaped by trust, quality expectations, cultural sensitivity, and long-term evaluation. While many Western markets prioritise speed and convenience, Japanese consumers often approach purchases more carefully. They place a strong preference on reassurance, consistency, aThu, 14 May 2026 00:00:00 GMThttps://japanbuzz.info/fashion-youtubers-in-japan/https://japanbuzz.info/fashion-youtubers-in-japan/Japanese fashion YouTubers have become important influencers, drawing millions of views, often from all over the world, into their unique fashion scene. With their videos, these fashion lovers share their personal styles, try out new fashion ideas, and show their deep love for fashion. They often miWed, 08 Apr 2026 00:00:00 GMThttps://japanbuzz.info/japanese-influencers-on-instagram/https://japanbuzz.info/japanese-influencers-on-instagram/Are you looking for the top Instagram influencers in Japan? Then this is the ideal post for you. Instagram is loved in Japan because it focuses on visuals, aligning perfectly with the country’s appreciation for aesthetics. The platform’s easy-to-use interface makes exploring and engaging with contenWed, 08 Apr 2026 00:00:00 GMThttps://japanbuzz.info/marketing-holiday-calendar-japan/https://japanbuzz.info/marketing-holiday-calendar-japan/A marketing holiday calendar in Japan is a schedule that lists all the different holidays and special dates throughout the year. It’s very useful for businesses because it tells them when it’s a good time to advertise and promote their products, services, or special deals to boost sales in the JapanWed, 08 Apr 2026 00:00:00 GMThttps://japanbuzz.info/popular-japanese-tourism-influencers/https://japanbuzz.info/popular-japanese-tourism-influencers/Travel and Tourism Influencers play an important part in the growth of outbound and local tourism in Japan. Japanese people use YouTube, Instagram and TikTok to find information about their ideal travel destination. Likewise, hotels in Tokyo and regional Japanese resorts are using Influencers to proWed, 08 Apr 2026 00:00:00 GMThttps://japanbuzz.info/top-20-tiktok-influencers-in-japan/https://japanbuzz.info/top-20-tiktok-influencers-in-japan/If you’re looking for the most popular TikTok Influencers in Japan, then you’ve come to the right place. TikTok has become one of the most important social media platforms for Japanese Influencer Marketing. It has helped Japanese influencers reach domestic fans and a large global audience, breaking Wed, 08 Apr 2026 00:00:00 GMThttps://japanbuzz.info/top-japanese-beauty-youtubers/https://japanbuzz.info/top-japanese-beauty-youtubers/YouTube has become the ultimate platform for beauty and makeup YouTubers in Japan to showcase their skills, share expert advice, and captivate audiences worldwide. The Japanese beauty scene has seen a meteoric rise in the number of talented YouTubers who have taken the internet by storm with their mWed, 08 Apr 2026 00:00:00 GMThttps://japanbuzz.info/japan-models/https://japanbuzz.info/japan-models/Instagram is the ideal platform for Japanese models and celebrities to display their talent and influence, thanks to its focus on visual-led content. The popularity of fashion and beauty-related posts on the platform has motivated models to utilise their feed as a portfolio, sharing carefully crafteSun, 05 Apr 2026 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-fashion-influencers-you-should-check-out/https://japanbuzz.info/top-10-japanese-fashion-influencers-you-should-check-out/Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram, alongside YouTube, is similar to a fashion guidebook for many Japanese fashionistas. Here Thu, 05 Mar 2026 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-instagram-hashtags/https://japanbuzz.info/top-10-japanese-instagram-hashtags/Many people in Japan use hashtags on Instagram to look for ideas, products and information. Most of these hashtags are written in Japanese, which makes it hard for foreign companies to be seen by Japanese users. If a brand does not know the language or the way people use Instagram in Japan, it can bThu, 12 Feb 2026 00:00:00 GMThttps://japanbuzz.info/popular-live-streaming-platforms-in-japan/https://japanbuzz.info/popular-live-streaming-platforms-in-japan/Live streaming platforms are very popular for both influencers and businesses in Japan. With Japan’s fast internet speeds, these platforms allow streamers to connect with their audiences in real-time. In Japan, livestreaming is popular and the YouTube Super Chat gifting system, also known as SupachaTue, 27 Jan 2026 00:00:00 GMThttps://japanbuzz.info/social-media-in-japan/https://japanbuzz.info/social-media-in-japan/Japanese social media offers a great opportunity for businesses to reach customers in a cost-effective and targeted way. By using the power of social media in Japan, also known as SNS, businesses can access the huge potential of the Japanese market and grow their customer base. Understanding Japan’sTue, 27 Jan 2026 00:00:00 GMThttps://japanbuzz.info/top10-japanese-fitness-influencers/https://japanbuzz.info/top10-japanese-fitness-influencers/Are you looking for Japanese fitness influencers to promote your brand? Many people in Japan feel like their fitness levels have dropped due to spending more time at home and having busy schedules. Those who want to exercise at home may not feel motivated or may not know what to do. In this article,Thu, 15 Jan 2026 00:00:00 GMThttps://japanbuzz.info/hottest-male-influencers-in-japan-2019/https://japanbuzz.info/hottest-male-influencers-in-japan-2019/The hottest and best looking male influencers in Japan are currently shaping youth culture, fashion and online trends across the country. Based on popularity, public image and social media presence, this selection reflects the looks and personalities that connect most strongly with young Japanese woMon, 05 Jan 2026 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-tech-influencers/https://japanbuzz.info/top-10-japanese-tech-influencers/In the fast-paced world of ever-evolving technology, Japanese Tech influencers stand out as experts offering accurate insights about products whilst guiding viewers on how to make the most of their features. When it comes to learning about tech products before making a purchase, many people in JapanMon, 05 Jan 2026 00:00:00 GMThttps://japanbuzz.info/youtubers-in-japan/https://japanbuzz.info/youtubers-in-japan/Welcome to our spotlight on the top YouTubers in Japan! YouTube has emerged as a powerful platform for brands to connect with audiences in Japan. Never before has a platform had such a wide range of user-generated content that educates, captivates and entertains. Each day, thousands of Japanese YouTMon, 05 Jan 2026 00:00:00 GMThttps://japanbuzz.info/threads-influencers-in-japan/https://japanbuzz.info/threads-influencers-in-japan/Threads has quickly become one of the most talked-about social platforms in Japan. Since its launch by Meta in 2023, the platform has gained traction among influencers, creators and everyday users who are looking for a fresh alternative to traditional social media. Japanese Threads users stand out wSun, 04 Jan 2026 00:00:00 GMThttps://japanbuzz.info/sns-japan/https://japanbuzz.info/sns-japan/In Japan, people rarely say “social media” and instead use SNS, which stands for Social Networking Service and refers to platforms where people connect, share and communicate online. The SNS landscape in Japan is different to most other countries. Local platforms like LINE offer all-in-one services,Sun, 14 Sep 2025 00:00:00 GMThttps://japanbuzz.info/ai-tech-influencers-in-japan/https://japanbuzz.info/ai-tech-influencers-in-japan/Japanese AI tech Influencers have been gaining a lot of attention in recent years, as artificial intelligence continues to grow in popularity across Japan. Many of these creators use YouTube, Instagram, TikTok and X to share practical insights, tutorials, and the latest trends in the field. From busFri, 23 May 2025 00:00:00 GMThttps://japanbuzz.info/japan-influencer-campaigns/https://japanbuzz.info/japan-influencer-campaigns/If you’re considering running an influencer Marketing Campaign in Japan, you should know that many brands are already carrying out this form of advertising to boost their sales. Brands are collaborating with Social Media Influencers, adding their own unique creative touch to their influencer advertiTue, 22 Apr 2025 00:00:00 GMThttps://japanbuzz.info/who-are-the-top-10-japanese-digital-artists-and-3d-animators/https://japanbuzz.info/who-are-the-top-10-japanese-digital-artists-and-3d-animators/The creative world of Japanese digital art and 3D animation is filled with remarkable talent and creativity. With their unique blend of traditional and modern styles, these creative influencers wow audiences and push the boundaries of their craft. In this article, we’ll explore the top 10 famous JapThu, 06 Mar 2025 00:00:00 GMThttps://japanbuzz.info/influencer-marketing-in-japan-statistics-and-facts/https://japanbuzz.info/influencer-marketing-in-japan-statistics-and-facts/Japanese Influencer Marketing Statistics & Facts reveal a rapidly growing sector that has become a central pillar in the country’s digital advertising industry In recent years, brands have increasingly turned to influencers as a trusted bridge between products and consumers. With Japanese users spenThu, 20 Feb 2025 00:00:00 GMThttps://japanbuzz.info/virtual-influencers-in-japan/https://japanbuzz.info/virtual-influencers-in-japan/Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan. These Japanese digital avatars are redefining the way we view human content such as music, videos, modelling, fashiSat, 01 Feb 2025 00:00:00 GMThttps://japanbuzz.info/top-japanese-twitter-influencers-and-kol/https://japanbuzz.info/top-japanese-twitter-influencers-and-kol/Who are the most famous and popular X (Twitter) influencers in Japan? In this article, we will be taking a deep dive into Twitter. In Japan, X.com is the third most used social media platform after LINE and YouTube. It’s popular in Japan for several reasons: it is user-friendly, allows anonymity, haTue, 28 Jan 2025 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-twitch-streamers/https://japanbuzz.info/top-10-japanese-twitch-streamers/Twitch has become the world’s leading game streaming platform, with 2.2 million monthly broadcasters and 15 million daily viewers. This trend is also evident in Japan, where many top professional gamers are shifting to Twitch, moving away from older platforms like YouTube Live and NicoNico. Twitch’sSun, 12 Jan 2025 00:00:00 GMThttps://japanbuzz.info/popular-japanese-vtubers/https://japanbuzz.info/popular-japanese-vtubers/Japanese VTubers, or virtual YouTubers, use animated avatars to create content and are extremely popular in Japan. They produce music videos, game reviews, drawing content, livestreams, and sponsored videos. Most operate livestreams through YouTube, utilising the SuperChat function and real-time motFri, 10 Jan 2025 00:00:00 GMThttps://japanbuzz.info/popular-japanese-gaming-youtubers/https://japanbuzz.info/popular-japanese-gaming-youtubers/Are you looking for the best gaming YouTubers in Japan in 2024? Look no further! Japan has a rich history and a long-standing reputation as a global hub for the game industry. Since the 1960s, Japanese companies have produced iconic titles such as Super Mario, Pac-Man, The Legend of Zelda, Final FanWed, 01 Jan 2025 00:00:00 GMThttps://japanbuzz.info/what-is-line-app-japan/https://japanbuzz.info/what-is-line-app-japan/Have you heard of the app called LINE in Japan? Launched in 2011 to help people communicate after the Tohoku earthquake and tsunami, LINE was designed to work over the Internet, avoiding damaged phone lines. It has become more than just a way to text or call. Today, LINE is the most popular social mSat, 24 Feb 2024 00:00:00 GMThttps://japanbuzz.info/digital-marketing-events-in-japan/https://japanbuzz.info/digital-marketing-events-in-japan/If you’re searching for digital marketing events to attend in Japan in 2024, you’ve come to the right place! This is your ideal guide. Japanese digital marketing mixes traditional culture with modern tech, creating a unique business environment. If you want to learn more about Japanese digital markeThu, 04 Jan 2024 00:00:00 GMThttps://japanbuzz.info/top-japanese-influencers/https://japanbuzz.info/top-japanese-influencers/Discover the Top Influencers in Japan by follower count for 2024! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this infoWed, 03 Jan 2024 00:00:00 GMThttps://japanbuzz.info/popular-bloggers-on-hatena-japan/https://japanbuzz.info/popular-bloggers-on-hatena-japan/Hatena Blog, with 12.3 million users, is one of Japan’s traditional blogging platforms, boasting a total of 20 million page views. Its primary users are individuals with high internet literacy and relatively high incomes, with approximately 70% being men aged 30 and above. Hatena Blog is an excellenTue, 02 Jan 2024 00:00:00 GMThttps://japanbuzz.info/marketing-advertising-japan/https://japanbuzz.info/marketing-advertising-japan/If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. SucTue, 31 Oct 2023 00:00:00 GMThttps://japanbuzz.info/data/popular-search-engines-in-japan/https://japanbuzz.info/data/popular-search-engines-in-japan/“Google” is the most popular Search Engine in Japan, with a 75% market share. Yahoo is second with 14% . When JapanesThu, 29 Jun 2023 00:00:00 GMThttps://japanbuzz.info/data/top-youtube-searches/https://japanbuzz.info/data/top-youtube-searches/“Song” is Japan’s top YouTube search query for 2023, with an index score of 100 points. “Minecraft” followed closely in second place with a score of 53 points, representing 53% of the search volume of the leading queries. By looking at theWed, 17 May 2023 00:00:00 GMThttps://japanbuzz.info/data/top-google-searches-japan/https://japanbuzz.info/data/top-google-searches-japan/“Weather” is Japan’s top Google search query for 2023, with an index score of 100 points. “Corona” followed closely in second place with a score of 41 points, representing 41% of the search volume of the leading queries. By analyzing theseTue, 16 May 2023 00:00:00 GMThttps://japanbuzz.info/influencer-marketing-in-japan/https://japanbuzz.info/influencer-marketing-in-japan/By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular JapaneseFri, 03 Mar 2023 00:00:00 GMThttps://japanbuzz.info/influencer-marketing/https://japanbuzz.info/influencer-marketing/By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese Influencer platforms Number of influencers in Japan Most popular influencersThu, 02 Mar 2023 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-trends/https://japanbuzz.info/japanese-influencer-marketing-trends/Japan is an attractive, yet challenging market for many international companies to enter, due to various factors such as the language barrier and cultural differences. However, by collaborating with Japanese influencers brands they can quickly reach a large and often hard-to-reach audience. InfluencSun, 15 Jan 2023 00:00:00 GMThttps://japanbuzz.info/top-10-most-viewed-paid-japanese-influencer-content-for-2022/https://japanbuzz.info/top-10-most-viewed-paid-japanese-influencer-content-for-2022/2022 has been a very busy year for influencer marketing in Japan. In this article, we introduce the top 10 most viewed paid content in Japan for 2022. Here, you can understand how Japanese companies promote their services and what kind of influencers they collaborate with on YouTube. You can also geWed, 21 Dec 2022 00:00:00 GMThttps://japanbuzz.info/marketing-tips-from-9-successful-female-japanese-influencers-who-launched-fashion-brands/https://japanbuzz.info/marketing-tips-from-9-successful-female-japanese-influencers-who-launched-fashion-brands/The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introducThu, 24 Nov 2022 00:00:00 GMThttps://japanbuzz.info/most-popular-japanese-influencer-brand-partnership-videos-2022/https://japanbuzz.info/most-popular-japanese-influencer-brand-partnership-videos-2022/This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companiesThu, 27 Oct 2022 00:00:00 GMThttps://japanbuzz.info/top-10-ameba-bloggers-japan/https://japanbuzz.info/top-10-ameba-bloggers-japan/Top 10 Ameba Bloggers in Japan features some of the most notable personalities on ameblo.jp, a traditional Japanese blogging platform has been running for many years. It was originally used by many popular celebrities but is popular among mothers and you can see a lot of family content. Female usersFri, 30 Sep 2022 00:00:00 GMThttps://japanbuzz.info/top-10-influencers-on-note-japan/https://japanbuzz.info/top-10-influencers-on-note-japan/NOTE is a modern Japanese blogging platform, that has been gaining popularity. The active monthly users recently reached 7 million and it’s still growing. The main users are business people aged 20 to 40 and half of the users are working people. In this article, we will introduce the top 10 influencWed, 31 Aug 2022 00:00:00 GMThttps://japanbuzz.info/tips-for-effective-japanese-seo-strategy/https://japanbuzz.info/tips-for-effective-japanese-seo-strategy/Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques such as social media and influencer marketing to enable success. Japan is a very unique Tue, 16 Aug 2022 00:00:00 GMThttps://japanbuzz.info/using-instagram-reels-for-marketing-in-japan/https://japanbuzz.info/using-instagram-reels-for-marketing-in-japan/Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are Fri, 29 Jul 2022 00:00:00 GMThttps://japanbuzz.info/5-examples-of-japanese-influencer-campaigns-on-tiktok-instagram-and-youtube/https://japanbuzz.info/5-examples-of-japanese-influencer-campaigns-on-tiktok-instagram-and-youtube/As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this articlMon, 25 Jul 2022 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-food-cooking-influencers/https://japanbuzz.info/top-10-japanese-food-cooking-influencers/As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we iThu, 14 Apr 2022 00:00:00 GMThttps://japanbuzz.info/what-are-the-trends-for-japanese-influence-marketing-in-2022/https://japanbuzz.info/what-are-the-trends-for-japanese-influence-marketing-in-2022/If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people Thu, 17 Feb 2022 00:00:00 GMThttps://japanbuzz.info/8-japanese-food-delivery-influencers-you-should-know/https://japanbuzz.info/8-japanese-food-delivery-influencers-you-should-know/Food delivery or “Demae” as it is called in Japan, started over 300 years ago, and became so common you can even find food delivery scenes on traditional Ukiyo-e paintings. Japan is now one of the largest food delivery markets in the world, but still relatively untapped considering the size of its eSat, 06 Nov 2021 00:00:00 GMThttps://japanbuzz.info/6-japanese-olympic-influencers-you-should-know/https://japanbuzz.info/6-japanese-olympic-influencers-you-should-know/The 2020 Tokyo Olympics are now underway after a year-long delay due to Covid-19. It is truly going to be an Olympics unlike any other with no spectators at stadiums and strict rules for athletes to follow such as no hugging on medal podiums. Due to the recent rise in Coronavirus cases, there is mixThu, 29 Jul 2021 00:00:00 GMThttps://japanbuzz.info/5-reasons-why-japanese-influencer-marketing-is-unique/https://japanbuzz.info/5-reasons-why-japanese-influencer-marketing-is-unique/Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in JaSat, 03 Jul 2021 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-fashion-magazines-for-women/https://japanbuzz.info/top-10-japanese-fashion-magazines-for-women/Japanese fashion is nothing if not innovative, and Japanese fashion magazines for women are paid close attention to by the fashion-discerning citizens of Tokyo and across Japan. These magazines are specifically tailored and curated for every possible target demographic you could think of, and this, Sun, 23 May 2021 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-instagram-hashtags-in-2021/https://japanbuzz.info/top-10-japanese-instagram-hashtags-in-2021/What are the most popular hashtags in Japan on Instagram? In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or “Insta” users are searching for to connect with fellow like minded folk. As you may alreadyMon, 22 Mar 2021 00:00:00 GMThttps://japanbuzz.info/the-top-japanese-influencers-for-2021/https://japanbuzz.info/the-top-japanese-influencers-for-2021/Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese Sat, 20 Feb 2021 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-trends-for-2021/https://japanbuzz.info/japanese-influencer-marketing-trends-for-2021/Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and onlWed, 27 Jan 2021 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-in-2020-a-year-in-review/https://japanbuzz.info/japanese-influencer-marketing-in-2020-a-year-in-review/Looking back on the last twelve months, here at JapanBuzz we’ve been reflecting on what has been an extraordinary year and how it might affect the world of Japanese Influencer Marketing in 2021. The impact of Covid-19 has touched every workplace and restrictions on daily life are still continuing foWed, 30 Dec 2020 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-for-e-commerce/https://japanbuzz.info/japanese-influencer-marketing-for-e-commerce/Japan’s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026. Due to its internet penetration rate north of 93% even for older generations, highly urbanised population and highly developed distribution channel, ETue, 15 Dec 2020 00:00:00 GMThttps://japanbuzz.info/4-japanese-influencer-marketing-examples-for-beauty-products-on-instagram-japan/https://japanbuzz.info/4-japanese-influencer-marketing-examples-for-beauty-products-on-instagram-japan/Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when gWed, 28 Oct 2020 00:00:00 GMThttps://japanbuzz.info/the-future-of-influencer-marketing-in-japan/https://japanbuzz.info/the-future-of-influencer-marketing-in-japan/This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan hasTue, 29 Sep 2020 00:00:00 GMThttps://japanbuzz.info/japanese-parenting-illustration-influencers/https://japanbuzz.info/japanese-parenting-illustration-influencers/Welcome to our latest post, where we delve into the fascinating world of Japanese parenting illustration influencers! These talented artists blend their passion for parenting, art, and Japanese unique culture to create content that touches the hearts of parents and art enthusiasts alike. From beautiMon, 07 Sep 2020 00:00:00 GMThttps://japanbuzz.info/a-guide-to-media-buying-in-japan/https://japanbuzz.info/a-guide-to-media-buying-in-japan/Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and Fri, 03 Jul 2020 00:00:00 GMThttps://japanbuzz.info/9-types-of-japanese-female-otaku-you-should-know/https://japanbuzz.info/9-types-of-japanese-female-otaku-you-should-know/Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable. Otaku are individuals who show an intense passion for specific hobbies, fields, or genres. Since 2000, the definition has broadened beyond its initial association with anime,Wed, 17 Jun 2020 00:00:00 GMThttps://japanbuzz.info/5-japanese-influencer-marketing-examples-of-electronic-gadgets-on-instagram-japan/https://japanbuzz.info/5-japanese-influencer-marketing-examples-of-electronic-gadgets-on-instagram-japan/YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle infWed, 03 Jun 2020 00:00:00 GMThttps://japanbuzz.info/manga-and-illustrator-influencers-in-japan/https://japanbuzz.info/manga-and-illustrator-influencers-in-japan/During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the gTue, 05 May 2020 00:00:00 GMThttps://japanbuzz.info/how-japanese-influencers-are-adapting-to-the-work-home-economy/https://japanbuzz.info/how-japanese-influencers-are-adapting-to-the-work-home-economy/Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that time, many influencers in Japan have started mentioning self-quarantine. Users who are now spending more time on their mobile devices and computers are curious about how their favourite iTue, 14 Apr 2020 00:00:00 GMThttps://japanbuzz.info/tokyo-influencers-fashion-map/https://japanbuzz.info/tokyo-influencers-fashion-map/Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas for Tokyo have their own style. So let’s take a look at the fashion styles for Japanese influencers based on the region of Tokyo’s they represent. Marunouchi (丸の内) Marunouchi is an area whereWed, 08 Apr 2020 00:00:00 GMThttps://japanbuzz.info/the-rise-of-the-stay-home-economy-how-japanese-influencers-are-using-creativity-to-inspire-and-engage-followers/https://japanbuzz.info/the-rise-of-the-stay-home-economy-how-japanese-influencers-are-using-creativity-to-inspire-and-engage-followers/Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to coronavirus (COVID-19). We’re now living in a difficult situation in Japan and many parts of the world where people may feel that their life is cancelled. However busMon, 30 Mar 2020 00:00:00 GMThttps://japanbuzz.info/using-the-shop-now-for-instagram-in-japan/https://japanbuzz.info/using-the-shop-now-for-instagram-in-japan/The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in a seamless way when using instagram. Before the Shop Now feature was introduced, URL within posts could not be displayed as link, so brands put just one URL in their profiles, directingThu, 27 Feb 2020 00:00:00 GMThttps://japanbuzz.info/top-10-japanese-male-influencers-on-instagram/https://japanbuzz.info/top-10-japanese-male-influencers-on-instagram/Instagram is extremely popular in Japan and has many influencers on the platform. In this article, we highlight 10 of the most popular male instagram influencers in Japan to keep an eye on for 2026. The list has a whole range of influencers from actors and musicians to fitness models. Top 10 JapanesThu, 20 Feb 2020 00:00:00 GMThttps://japanbuzz.info/jitan-cosume-how-beauty-brands-run-their-social-media-and-influencer-marketing-in-japan/https://japanbuzz.info/jitan-cosume-how-beauty-brands-run-their-social-media-and-influencer-marketing-in-japan/Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially in the morning before going to work or school. Often though they can’t spend 30 minutes or an hour every morning on makeup, so some Japanese women have found a way to do makeup inMon, 03 Feb 2020 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-trends-for-2020/https://japanbuzz.info/japanese-influencer-marketing-trends-for-2020/Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by Thu, 23 Jan 2020 00:00:00 GMThttps://japanbuzz.info/the-netflix-effect-the-growth-of-product-placement-within-japanese-films-and-drama/https://japanbuzz.info/the-netflix-effect-the-growth-of-product-placement-within-japanese-films-and-drama/With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series in Japan and abroad. Many of these dramas have large amount of viewers and are a good place to advertise your product or brand through product placement. The marketing industry is always seeking new Tue, 21 Jan 2020 00:00:00 GMThttps://japanbuzz.info/5-influential-japanese-women-breaking-stereotypes/https://japanbuzz.info/5-influential-japanese-women-breaking-stereotypes/Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what iThu, 12 Dec 2019 00:00:00 GMThttps://japanbuzz.info/3-beauty-brand-campaigns-in-japan-2019/https://japanbuzz.info/3-beauty-brand-campaigns-in-japan-2019/In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by EuromonitMon, 25 Nov 2019 00:00:00 GMThttps://japanbuzz.info/social-media-marketing-in-japan-for-tourism/https://japanbuzz.info/social-media-marketing-in-japan-for-tourism/Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality andSun, 29 Sep 2019 00:00:00 GMThttps://japanbuzz.info/using-love-stories-for-japanese-marketing/https://japanbuzz.info/using-love-stories-for-japanese-marketing/How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing? Love stories have always been a popular topic in literature, films, and various forms of media, including marketing. In Japan, love stories have played a role in shaping the country’s cultuMon, 22 Jul 2019 00:00:00 GMThttps://japanbuzz.info/using-storytelling-to-boost-your-influencer-marketing-strategy-in-japan/https://japanbuzz.info/using-storytelling-to-boost-your-influencer-marketing-strategy-in-japan/Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the cMon, 24 Jun 2019 00:00:00 GMThttps://japanbuzz.info/top-10-instagram-hashtags-in-japan-2019/https://japanbuzz.info/top-10-instagram-hashtags-in-japan-2019/Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’Mon, 17 Jun 2019 00:00:00 GMThttps://japanbuzz.info/social-media-in-japan-tips-to-increase-sales/https://japanbuzz.info/social-media-in-japan-tips-to-increase-sales/As with all businesses, no matter how big or how small, social media is one of the strongest tools you can use for growing your business’s reach and driving sales in Japan. From self promoting to working with Japanese influencers it’s crucial that business owners make the most out of their social mFri, 07 Jun 2019 00:00:00 GMThttps://japanbuzz.info/modern-japanese-influencer-beauty-trends/https://japanbuzz.info/modern-japanese-influencer-beauty-trends/Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of moTue, 04 Jun 2019 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-board-game-released/https://japanbuzz.info/japanese-influencer-board-game-released/Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement? This popular board game has recently received an update from Takara Tony, a Japanese kids entertainment, announced for release in June of Tue, 23 Apr 2019 00:00:00 GMThttps://japanbuzz.info/new-japanese-influencer-trends-2019/https://japanbuzz.info/new-japanese-influencer-trends-2019/We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming populTue, 19 Feb 2019 00:00:00 GMThttps://japanbuzz.info/5-automotive-social-media-campaigns-in-japan/https://japanbuzz.info/5-automotive-social-media-campaigns-in-japan/Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan. We selected 2 non-Japanese brands and 3 Japanese brands in the automotive industry to take a closer look at how their social media campaigns were run to reach the Japanese audience. Let’Wed, 16 Jan 2019 00:00:00 GMThttps://japanbuzz.info/10-top-japanese-instagram-business-and-publisher-accounts-for-2019/https://japanbuzz.info/10-top-japanese-instagram-business-and-publisher-accounts-for-2019/2019 will be a great year to market your product in Japan using influencer marketing. Below are 10 top business accounts and publisher accounts on Instagram for inspiration. 1. Tasty Japan A fun cooking recipe account. 4.3 million followers https://www.instagram.com/tastyjapan 2. Tastemade Japan An Tue, 15 Jan 2019 00:00:00 GMThttps://japanbuzz.info/measuring-roi-of-japanese-influencer-marketing-campaigns/https://japanbuzz.info/measuring-roi-of-japanese-influencer-marketing-campaigns/Influencer Marketing in Japan can be as much as 9 times more effective than traditional advertising. However often measuring success is more difficult than traditional marketing. Businesses are often spending large budgets on campaigns, so understanding a return on investment is good to know. Here aThu, 01 Nov 2018 00:00:00 GMThttps://japanbuzz.info/using-tiktok-for-influencer-marketing-in-japan/https://japanbuzz.info/using-tiktok-for-influencer-marketing-in-japan/We mentioned a little bit about TikTok in a previous post. To recap, TikTok is a video sharing platform enjoyed by over 500 million monthly active users in over 150 countries since the launch in 2016 (WOW!). In Japan, some say that more than 70% of teens know or have used the app. It’s predominantlyTue, 23 Oct 2018 00:00:00 GMThttps://japanbuzz.info/japanese-social-media-marketing-review-forecast-for-2018-2019/https://japanbuzz.info/japanese-social-media-marketing-review-forecast-for-2018-2019/Time flies so fast – we’re already entering the final quarter of 2018! Now is a great time to review major social media platform trends in Japan, including one of the biggest marketing trends, Influencer Marketing. Looking ahead will allow us to plan for 2019, so let’s look at progress and predictioThu, 04 Oct 2018 00:00:00 GMThttps://japanbuzz.info/best-paid-promotion-hashtags-to-use-for-japanese-influencer-campaigns/https://japanbuzz.info/best-paid-promotion-hashtags-to-use-for-japanese-influencer-campaigns/You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored Wed, 12 Sep 2018 00:00:00 GMThttps://japanbuzz.info/4-tips-to-remember-when-running-influencer-marketing-campaigns-in-japan/https://japanbuzz.info/4-tips-to-remember-when-running-influencer-marketing-campaigns-in-japan/Social Media Marketing or “SNS Marketing” as it’s known in Japan constantly changing, just like other parts of the world. Updating relevant and useful information on your brand’s Social Media channels is useful, but it’s a good idea to couple it with influencer marketing. This is because many of youWed, 29 Aug 2018 00:00:00 GMThttps://japanbuzz.info/why-ugc-ideas-to-run-successful-japanese-influencer-marketing-campaigns/https://japanbuzz.info/why-ugc-ideas-to-run-successful-japanese-influencer-marketing-campaigns/Today we’re going to be talking about the power of User Generated Content (UGC) for the Japanese Market. At JapanBuzz we love collaborating with influencers, generating engaging content and often dedicate a portion of an influencer campaign towards asking influencers to create posts geared towards oMon, 20 Aug 2018 00:00:00 GMThttps://japanbuzz.info/top-5-social-media-campaigns-by-alcohol-brands-in-japan/https://japanbuzz.info/top-5-social-media-campaigns-by-alcohol-brands-in-japan/Alcohol brand marketing in Japan has traditionally utilised ads with eye catching prints and TV ads. However, recently there’s a trend that the younger Japanese generation no longer owns TVs. Instead, they watch online TV programmes on their portable devices such as smartphones, tablets, and PCs. ThThu, 02 Aug 2018 00:00:00 GMThttps://japanbuzz.info/3-great-examples-of-influencer-campaigns-by-food-brands-in-japan/https://japanbuzz.info/3-great-examples-of-influencer-campaigns-by-food-brands-in-japan/With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 foThu, 19 Jul 2018 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-trends-for-2018/https://japanbuzz.info/japanese-influencer-marketing-trends-for-2018/In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes. In 2018 using influencer marketing is a strategy more and more Japanese companies are implementing alongside their social media strategy. Consumers are exposed to over 10,000 Mon, 16 Jul 2018 00:00:00 GMThttps://japanbuzz.info/best-3-fathers-day-japanese-social-media-campaigns-in-2018/https://japanbuzz.info/best-3-fathers-day-japanese-social-media-campaigns-in-2018/What did you give your father on Father’s Day this year? Seemingly, there are a lot more things out there involving Mother’s Day than there are for Father’s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father’s Day! 1. #父の日何贈ろうか問題 – Asahi Beer httMon, 25 Jun 2018 00:00:00 GMThttps://japanbuzz.info/how-do-you-measure-the-roi-of-japanese-influencer-campaigns/https://japanbuzz.info/how-do-you-measure-the-roi-of-japanese-influencer-campaigns/As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketingSun, 17 Jun 2018 00:00:00 GMThttps://japanbuzz.info/top-3-japanese-mum-instagrammers/https://japanbuzz.info/top-3-japanese-mum-instagrammers/Mothers tend to be heavy Instagram users because of their desire to connect with other mums on Instagram, to share their thoughts, and to tell parenting stories. There are hashtags that are commonly used by Japanese mothers: #プレママ #ママコーデ #ワークママ #新米ママ #育児日記. Here are 3 active Japanese mama InstagrammFri, 08 Jun 2018 00:00:00 GMThttps://japanbuzz.info/top-5-memorable-social-media-campaigns-in-japan-2018/https://japanbuzz.info/top-5-memorable-social-media-campaigns-in-japan-2018/Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan – Real Beauty [embedyt] https://www.youtube.com/watch?v=Q72ff7_HLG4[/embedyt] Dove ran a campaign encouraging teenage girls to enhance their own self-esteem by noticing their inner beauty. They foMon, 28 May 2018 00:00:00 GMThttps://japanbuzz.info/5-female-japanese-fashion-influencer-tribes/https://japanbuzz.info/5-female-japanese-fashion-influencer-tribes/We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ /Thu, 19 Apr 2018 00:00:00 GMThttps://japanbuzz.info/10-top-japanese-male-influencers-on-instagram/https://japanbuzz.info/10-top-japanese-male-influencers-on-instagram/This year many Japanese influencers have appeared all categories. In this post we highlight 10 Japanese male influencers for 2018. Kentaro Sakaguchi この投稿をInstagramで見る kentaro sakaguchi(@sakaguchikentaro)がシェアした投稿 A famous model and actor with 665k followers. His face is called ‘塩顔’ which means a faceTue, 20 Mar 2018 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing-2018-5-reasons-why-micro-influencers-will-shine/https://japanbuzz.info/japanese-influencer-marketing-2018-5-reasons-why-micro-influencers-will-shine/We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears tWed, 31 Jan 2018 00:00:00 GMThttps://japanbuzz.info/japanese-influencer-marketing/https://japanbuzz.info/japanese-influencer-marketing/We all know influencer marketing will be a major spend for businesses in 2018. More and more companies are engaging external influencer marketing agencies for strategy and execution work, because it just performs in a much more cost effective way than TV commercials. User generated content appears to have more genuine influence on the public'sTue, 30 Jan 2018 00:00:00 GMThttps://japanbuzz.info/top-10-lifestyle-bloggers-in-japan/https://japanbuzz.info/top-10-lifestyle-bloggers-in-japan/Before introducing the top 10 Japanese lifestyle bloggers and Influencers, let’s briefly explain the current Japanese blogger environment. In Japan, there are a lot of Japanese blogging services such as Ameba Blog, FC2 Blog, livedoor blog and LINE Blog. There are not only young bloggers but also bloSat, 25 Nov 2017 00:00:00 GMThttps://japanbuzz.info/japanese-content-marketing-laughs-vs-tears/https://japanbuzz.info/japanese-content-marketing-laughs-vs-tears/Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn’t interesting enough but was written in a way that came across as very shocTue, 12 Sep 2017 00:00:00 GMThttps://japanbuzz.info/5-japanese-marketing-campaigns-not-to-be-missed/https://japanbuzz.info/5-japanese-marketing-campaigns-not-to-be-missed/Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using cute and memorable mascots, bright colours, and modern design. This high-quality form of marketing creates a strong emotional connection with customers and builds long-Thu, 20 Jul 2017 00:00:00 GMThttps://japanbuzz.info/5-things-you-need-to-know-about-japanese-digital-marketing-2017/https://japanbuzz.info/5-things-you-need-to-know-about-japanese-digital-marketing-2017/This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100 million Internet users and they love Apple. Japan has over 100 million internet users and like other countries this is increasing year by year. Number of internet users in Japan from 2015 to 2Mon, 17 Jul 2017 00:00:00 GMThttps://japanbuzz.info/japanese-social-media-trends-for-2017/https://japanbuzz.info/japanese-social-media-trends-for-2017/In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and laptops. The Japanese government expects that the number of people using social networks will be about 75 million in 2018. This number is the half of population in Japan. TFri, 17 Feb 2017 00:00:00 GMThttps://japanbuzz.info/moreru-how-snow-app-beat-snapchat-in-japan/https://japanbuzz.info/moreru-how-snow-app-beat-snapchat-in-japan/Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow’s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow wasWed, 08 Feb 2017 00:00:00 GMThttps://japanbuzz.info/is-line-japanese-social-media-platform-suitable-for-our-business/https://japanbuzz.info/is-line-japanese-social-media-platform-suitable-for-our-business/Whenever our potential clients approach us, they are very eager to advertise on LINE. With LINE being the pretty much the only local Social Media platform that’s useful (excluding blogging platforms such as Ameblo/Ameba etc), creating an account, updating content and running ads on LINE sounds like Thu, 27 Oct 2016 00:00:00 GMThttps://japanbuzz.info/influencer-marketing-in-japan-2016/https://japanbuzz.info/influencer-marketing-in-japan-2016/In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is “yes” and brands can promote themselves in the Japanese markeSun, 25 Sep 2016 00:00:00 GMThttps://japanbuzz.info/digital-music-promotion-in-japan/https://japanbuzz.info/digital-music-promotion-in-japan/This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks). Over the last few years the Japanese music industry has evolved to be more social and this gives emerging artists greater opportunity to enter the Japanese market. Campaigns using new technology CoMon, 01 Aug 2016 00:00:00 GMThttps://japanbuzz.info/line-ads-platform/https://japanbuzz.info/line-ads-platform/URL: http://linecorp.com/en/company/mission LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customised targeting system. There are now 68 million LINE users in Japan, so it’s a date companies who aWed, 20 Jul 2016 00:00:00 GMThttps://japanbuzz.info/fashion-bloggers-in-japan/https://japanbuzz.info/fashion-bloggers-in-japan/We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite different from those in other countries. This time on JapanBuzz, we’re looking at some popular Japanese faThu, 30 Jun 2016 00:00:00 GMThttps://japanbuzz.info/sports-marketing-in-japan/https://japanbuzz.info/sports-marketing-in-japan/URL: https://tokyo2020.jp/en/games/emblem/ Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near future. This time on JapanBuzz, we’re looking at the digital marketing strategy of sports events campaigns in Japan compared to some sports events Wed, 15 Jun 2016 00:00:00 GMThttps://japanbuzz.info/digital-marketing-for-airlines-in-japan/https://japanbuzz.info/digital-marketing-for-airlines-in-japan/Recently the market share of low-cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese traditional airlines, for example, JAL and ANA. LCC (Low-cost carriers) and major airlines in JapanThu, 02 Jun 2016 00:00:00 GMThttps://japanbuzz.info/japans-hottest-social-media-platform-for-teenagers/https://japanbuzz.info/japans-hottest-social-media-platform-for-teenagers/Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan. Especially, popular among teenage girls. Users can create and edit 10 second video content by combining pictures, videos and sounds. They can share their video and of course watch other user’s videos. TheThu, 25 Feb 2016 00:00:00 GMThttps://japanbuzz.info/forum-fashion-app-in-japan/https://japanbuzz.info/forum-fashion-app-in-japan/In recent years, Japanese forums have gained immense popularity in Japan and have developed their own unique style. These forums provide a platform for people to share their thoughts and ideas on a wide range of topics, ranging from fashion and beauty to politics and current events. While there are Wed, 10 Feb 2016 00:00:00 GMThttps://japanbuzz.info/luxury-brands-campaigns-in-japan/https://japanbuzz.info/luxury-brands-campaigns-in-japan/Since the 1980’s people have welcomed luxury brands in Japan. Many Japanese people are fond of history & tradition, so the stories of luxury brands resonate well. Customers buy luxury brand products to express their identity or wealth, however recently due to the recession, many people can’t afford Tue, 26 Jan 2016 00:00:00 GMThttps://japanbuzz.info/line-marketing-in-japan-2016/https://japanbuzz.info/line-marketing-in-japan-2016/At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be a great year for advertising using the Line App. Below you can find 3 new ways your company can succeed by using Line as a marketing strategy in Japan. Line Live Line Live is a […]Fri, 15 Jan 2016 00:00:00 GMThttps://japanbuzz.info/advertising-on-line-japan/https://japanbuzz.info/advertising-on-line-japan/Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users in Japan and many more across the world as of 2015. So many marketers are asking ‘How can we use Line to market to Japan!?’ The short answer is that Line can be effective tool, [&hellMon, 13 Jul 2015 00:00:00 GMThttps://japanbuzz.info/2015-trend-japan-goes-wild-for-rental-fashion/https://japanbuzz.info/2015-trend-japan-goes-wild-for-rental-fashion/A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month. The latest collection in your cupboard. What’s more if you like the items you can buy them at a 20% discount. Sounds great right?! Well several services offering unlimited borroTue, 17 Feb 2015 00:00:00 GMThttps://japanbuzz.info/lawsons-line-social-media-journey-vol-2/https://japanbuzz.info/lawsons-line-social-media-journey-vol-2/LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a future where 1 out of 3 people in Japan will be on LINE is just around the corner. More than half of the user base is aged 10 – 20 years old. It is more […Wed, 23 Jan 2013 00:00:00 GMThttps://japanbuzz.info/lawsons-line-social-media-journey-vol1/https://japanbuzz.info/lawsons-line-social-media-journey-vol1/In June 2012, LINE started offering services for businesses, originally a messaging service it has grown into a fully fledged Japanese Social Media network. Lawson, the Japanese convenience chain giant, has always been Social Media savvy. And it’s not unusual for them to start something new before aThu, 10 Jan 2013 00:00:00 GMThttps://japanbuzz.info/instagram-525-million-deal-for-twitter-before-facebook/https://japanbuzz.info/instagram-525-million-deal-for-twitter-before-facebook/According to the New York Times report, Twitter had a deal in place to buy Instagram for $525 million back in March — before the photo-sharing service’s CEO Kevin Systrom called the whole thing off. Facebook CEO Mark Zuckerberg ultimately acquired Instagram after pushing through a cash-and-stock deaMon, 17 Dec 2012 00:00:00 GMThttps://japanbuzz.info/android-internet-usage-gets-the-edge-in-japan/https://japanbuzz.info/android-internet-usage-gets-the-edge-in-japan/According to a Nielsen publication released on the 10th of December, Android internet usage (time) per person in Japan is now more than on computers. The study carried out using live online questionnaires has confirmed the increasing influence of mobile. Android internet monthly usage time per persoMon, 10 Dec 2012 00:00:00 GMThttps://japanbuzz.info/whats-the-problem-japanese-social-media-marketing-for-businesses/https://japanbuzz.info/whats-the-problem-japanese-social-media-marketing-for-businesses/I’ve found some interesting statistics published by NTT Data Lab on 15th of November. It shows why more than 60% of the businesses in Japan failed to see the result they expected from running Social Media Marketing. This study targeted businesses in Japan with more than 300 employees and also ones tWed, 28 Nov 2012 00:00:00 GMThttps://japanbuzz.info/united-arrows-instagram-campaign/https://japanbuzz.info/united-arrows-instagram-campaign/Japanese fashion retail giant, United Arrows (http://www.united-arrows.co.jp/index.html), started a campaign “US TRANSFORM SHOW” in November. At every United Arrows branch, the staff wearing a special “stylist badge” help customers transform completely in 10 mins. If you want their makeover, just poTue, 20 Nov 2012 00:00:00 GMThttps://japanbuzz.info/smartphone-usage-in-stores/https://japanbuzz.info/smartphone-usage-in-stores/When out for a shop, do you use your smartphone to search for products and services whilst in store? According to a study carried out by Hakuhodo DY Holdings, 67.1% of Smartphone users in Japan utilise their Smartphone to enhance their shopping experiences. 15.4% said that they use it often and 51.7Tue, 13 Nov 2012 00:00:00 GMThttps://japanbuzz.info/tweet-data-to-be-sold/https://japanbuzz.info/tweet-data-to-be-sold/Twitter has been tightening it’s rules around use of the Twitter API recently — and everyone has been wanting to know how this will effect third party businesses. NTT Data has now announced that they’ve signed a contract with US Twitter in regards to the re-selling of Tweet information. This contrTue, 16 Oct 2012 00:00:00 GMThttps://japanbuzz.info/social-tv-gree-tv/https://japanbuzz.info/social-tv-gree-tv/GREE has announced that they will start a collaboration with VOYAGE GROUP who specialise widely in new media, advertising technology, research and venture capital. This is to further reinforce the company’s services in the Social Media field. GREE TV (Working title) As part of the collaboration, theMon, 10 Sep 2012 00:00:00 GMThttps://japanbuzz.info/social-emergency-drill/https://japanbuzz.info/social-emergency-drill/Yahoo!JAPAN, Twitter Japan, J-WAVE (the radio company) and Mori Building are holding the very first ‘Social Emergency Drill’ event on the 19th of September. The aim of event is to teach people how to effectively use Social Media in case of emergency. Social Media took a huge part in the Tohoku EarthFri, 31 Aug 2012 00:00:00 GMThttps://japanbuzz.info/muji-community-managers-secret/https://japanbuzz.info/muji-community-managers-secret/Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000 Twitter fans and 40,000 Mixi fans gather. As the person in charge of the community, he manages all of MUJI’s social channels and activities. Normally he has other work Thu, 23 Aug 2012 00:00:00 GMThttps://japanbuzz.info/pinterest-vs-instagram/https://japanbuzz.info/pinterest-vs-instagram/Google+ vs Facebook? Mixi vs Facebook? No, no, no. It’s all about Pinterest vs Instagram now! Is Pinterest the shiniest Social Media star these days? Everyone’s heard agencies talking about Pinterest — but is it really the best better than Instagram? Or shall I even go back to the starting point andFri, 10 Aug 2012 00:00:00 GMThttps://japanbuzz.info/nissan-2-3/https://japanbuzz.info/nissan-2-3/You’ve heard of 2.0, but get ready for… 2.3! Nissan has started the first project for it’s Social Media experiment project “Nicchan”. Broadcaster writer, Osamu Suzuki, was selected as the project editor. The theme for this project is “the Waku Waku (heart beating) project, you can love Nissan even mTue, 17 Jul 2012 00:00:00 GMThttps://japanbuzz.info/nike-run-like-me/https://japanbuzz.info/nike-run-like-me/NIKE RUNNING has launched a unique, you could say ‘very Japanese’, campaign, ‘RUN LIKE ME’ in Japan. 1 Like will be counted as 100 metres. As the page collects Likes from users, a guy called Joseph dressed in sport gear with rather silly ‘bits and bobs’ including an iPad and camera will run the distTue, 03 Jul 2012 00:00:00 GMThttps://japanbuzz.info/social-vending-machine/https://japanbuzz.info/social-vending-machine/I think most of you are having shiniest summer except from those who are in the UK with me. I’m picking up a story from a hot country for the sake of ‘summer’. South African ice tea brand, BOS, kicked off their unique sampling campaign of their product (ice tea of course) using what’s so […]Wed, 27 Jun 2012 00:00:00 GMThttps://japanbuzz.info/mixi-is-officially-wobbly/https://japanbuzz.info/mixi-is-officially-wobbly/We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of the scene. Where did they go wrong? Mixi has struggled to maintain growth as they havn’t been able shift from an advertising based revenue model, which dominates most of mixi’s profit. The SNS is also [Mon, 11 Jun 2012 00:00:00 GMThttps://japanbuzz.info/real-likes-check-in-app/https://japanbuzz.info/real-likes-check-in-app/Tokyo Marathon Foundation held a marathon event, ‘Smile Fun Run in Odaiba’ gathering appx 1,000 runners on 20th May 2012. Runners were asked to touch a special scanner with a wristband handed out by the hosts to automatically “Like” the event. Tokyo Marathon Foundation handed out wristbands to over Wed, 30 May 2012 00:00:00 GMThttps://japanbuzz.info/cafe-au-lait-sama-new-key-social-media-influencers-for-male-consumerism/https://japanbuzz.info/cafe-au-lait-sama-new-key-social-media-influencers-for-male-consumerism/Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards females.. These men are now newly identified as Sir Café au lait in research around fashion/beauty awareness in young generations carried out by Dentsu Lab. These young males are considered to be Wed, 16 May 2012 00:00:00 GMThttps://japanbuzz.info/tokyu-hands-social-media-strategy-twitter/https://japanbuzz.info/tokyu-hands-social-media-strategy-twitter/In Japan, Social Media is considered to be a place for individuals and business accounts. This can also be said about the western market. We as individuals surf through Social Media interacting with friends and getting interesting information shared by the people we follow. Also we know people do shTue, 01 May 2012 00:00:00 GMThttps://japanbuzz.info/japans-biggest-ham-companys-social-media-strategy/https://japanbuzz.info/japans-biggest-ham-companys-social-media-strategy/Japan has always been known as a nation with big passion for characters/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right nMon, 23 Apr 2012 00:00:00 GMThttps://japanbuzz.info/twitter-profile-brand-page-released-in-japan/https://japanbuzz.info/twitter-profile-brand-page-released-in-japan/Happy Easter Everyone ! Just a quick news flash — Twitter launched new Profile page and Brand page service in Japan on the 2nd of April 2012. The services are provided for the Twitter advertising ‘Promo-Shohin’ users. In the new profile pages, users can show selected a tweet at the top of the timeliMon, 09 Apr 2012 00:00:00 GMThttps://japanbuzz.info/facebook-japan-to-reach-10-million-vs-mixi-dena-social-commerce-service-starts-today/https://japanbuzz.info/facebook-japan-to-reach-10-million-vs-mixi-dena-social-commerce-service-starts-today/Waboom! The world’s biggest Social Media platform, Facebook, has finally hit 10 million active users in Japan, according to IBT Japan. To clarify the definition of ‘active user’, we mean the people who’re logged in more than once over a period of one month. If we talk about the number of registered Thu, 22 Mar 2012 00:00:00 GMThttps://japanbuzz.info/uniqlo-g-u-campaigns-in-japan/https://japanbuzz.info/uniqlo-g-u-campaigns-in-japan/UNIQLO has launched “Uniqlo Check-In Chance” campaign for their Ginza store opening. http://www.uniqlo.com/check-in-ginza/ How it works:By checking into any of it’s 62 stores in Tokyo, everyone can get a 100 yen coupon.From there 20 people will win either 2,000 yen or 1,000 yen coupons. Late last yeTue, 20 Mar 2012 00:00:00 GMThttps://japanbuzz.info/japanese-social-media-5-measurements-vol-1/https://japanbuzz.info/japanese-social-media-5-measurements-vol-1/Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the infoMon, 05 Mar 2012 00:00:00 GMThttps://japanbuzz.info/new-facebook-timeline-for-brands-cover-image-list/https://japanbuzz.info/new-facebook-timeline-for-brands-cover-image-list/With the new Facebook timeline, the cover image is a perfect place to tell a story about your brand. And this is no exception when it comes to Japanese Social Media practice. Tell a good story about what you’re doing and who you are. Here are my favourite Facebook cover images and why. Roppongi NoueThu, 01 Mar 2012 00:00:00 GMThttps://japanbuzz.info/cyberagent-and-yahoo-start-an-advertising-product-for-smartphones/https://japanbuzz.info/cyberagent-and-yahoo-start-an-advertising-product-for-smartphones/The collaboration combines the Ameba advertising product, which is run by CyberAgent, ‘Ameba for Smartphone Touch Campus’, and ‘Yahoo! JAPAN Smart Panel Expand’ provided by Yahoo Japan. The advertisement owner is able to publish an Ad to the Smartphone pages of Ameba and Yahoo with one purchase. AccWed, 22 Feb 2012 00:00:00 GMThttps://japanbuzz.info/were-on-campaign-asia/https://japanbuzz.info/were-on-campaign-asia/We are thrilled to share the news that our company was recently been featured in Campaign Asia, one of the leading industry publications with a strong online and offline presence. The article provides an overview of our latest service, JAPAN BUZZ, and highlights its unique features and benefits. httThu, 16 Feb 2012 00:00:00 GMThttps://japanbuzz.info/great-facebook-campaign-practice-gsl/https://japanbuzz.info/great-facebook-campaign-practice-gsl/GSL (Green Site License) Facebook page run by RAUL K.K. has started an eco campaign, Doctor Ecomo’s Eco Life Navi. GSL is a service provided to reduce the amount of CO2 and help companies participate in green projects. By collecting 10 likes, RAUL K.K. plants a tree in a Mongolian desert, also usersSun, 12 Feb 2012 00:00:00 GMThttps://japanbuzz.info/the-wall-blog-guest-post/https://japanbuzz.info/the-wall-blog-guest-post/We have been lucky enough to be able to guest post an article on one of the UK’s leading digital marketing blogs, The Wall (a BrandRepublic Group website). We’ve written a overview summary on why Japanese Social Media is hot for brands. You can read the post from here — https://www.wallblog.co.uk/20Tue, 07 Feb 2012 00:00:00 GMThttps://japanbuzz.info/japanese-social-media-budget-52-say-increase-in-2012-tips-on-using-your-budget-effectively/https://japanbuzz.info/japanese-social-media-budget-52-say-increase-in-2012-tips-on-using-your-budget-effectively/More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 — based on the study carried out by the SendenKaigi team. 100 corporations including manufactures, brands and service providers with Web promotions, Facebook pages, Mon, 30 Jan 2012 00:00:00 GMThttps://japanbuzz.info/social-media-recruitment-so-katsu/https://japanbuzz.info/social-media-recruitment-so-katsu/Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner reviews, attending seminars, job fairs, buying a low key suit, bag and shoes. For years many things reWed, 25 Jan 2012 00:00:00 GMThttps://japanbuzz.info/social-media-scandal-in-japan-customer-care-and-self-protection/https://japanbuzz.info/social-media-scandal-in-japan-customer-care-and-self-protection/At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or [&helSun, 22 Jan 2012 00:00:00 GMThttps://japanbuzz.info/coca-cola-japans-solid-media-fizz/https://japanbuzz.info/coca-cola-japans-solid-media-fizz/What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius? There are many brands under Coca Cola – my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing). Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based Tue, 17 Jan 2012 00:00:00 GMThttps://japanbuzz.info/mixi-facebook-to-collaborate/https://japanbuzz.info/mixi-facebook-to-collaborate/It’s still fresh in our memory — Mixi started a collaboration with Twitter at the end of November last year. The collaboration was triggered by the Great North East Japan Earthquake as both online spaces were subject to a massive amount of information exchange following 11 March 2011. If they collabThu, 12 Jan 2012 00:00:00 GMThttps://japanbuzz.info/2011-into-2012-japanese-social-media-trends/https://japanbuzz.info/2011-into-2012-japanese-social-media-trends/A Happy New Year to you all. We hope you all had a great holiday. Today we want to summarise Japanese Social Media trends and movements around Social Media in 2012. Of course, what we’ll be discussing is all about the Japanese market ! Last year was a year of big change. From Facebook finally [&hellMon, 09 Jan 2012 00:00:00 GMT