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JapanBuzz has been helping international brands grow in Japan since 2012.

Tell us a little about your brand, market, or category in Japan and we will share the most relevant campaign examples for your goals.

  • 01

    Beauty Launch in Japan

    Beauty

    Brand:

    We ran a multi-creator beauty launch for a globally recognised, top-selling beauty brand, producing education-led Instagram, TikTok, and YouTube content plus reusable ad assets.

    • Beauty influencer marketing
    • Video content direction
    • Paid social
    • Landing page localisation

  • 02

    Food and Beverage Retail Launch

    Food and beverage

    Brand:

    We coordinated seeded and paid creator groups for a leading consumer food brand, generating tasting content, product feedback, and social proof across Japanese audiences.

    • Food influencer marketing
    • Product seeding
    • SEO
    • Digital publisher PR

  • 03

    Gaming Community Campaign in Japan

    Gaming and entertainment

    Brand:

    We activated multiple gaming creators for a world-leading entertainment company, using YouTube, short video, and live streaming to test Japanese messaging and build early community interest.

    • Gaming influencer marketing
    • Streamer outreach
    • Short video strategy
    • Community reporting

  • 04

    Luxury Fashion Awareness Campaign

    Luxury and fashion

    Brand:

    We managed a carefully selected group of fashion and lifestyle creators for a leading luxury brand, balancing premium visual standards with native Japanese social content.

    • Luxury influencer marketing
    • Product seeding
    • Creative briefing
    • Publisher and PR support

  • 05

    Social Media Localisation and Management in Japan

    Public awareness and social impact communications

    Brand:

    We supported a public awareness campaign for a globally respected international organisation, coordinating Instagram, YouTube, and Twitter (X) posts with multiple ambassadors, creators, and UGC participants in Japanese.

    • Ambassador and creator marketing
    • Social media management
    • Content localisation
    • Community management

  • 06

    Tourism Creator Campaign for Japanese Travellers

    Travel and tourism

    Brand:

    We worked with travel, food, lifestyle, and photography creators for a world-class destination brand, showing the market through practical Japanese traveller perspectives.

    • Travel influencer marketing
    • Travel content strategy
    • Digital publisher PR
    • Media buying

  • 07

    Wellness App Launch in Japan

    Health, wellness, and apps

    Brand:

    We partnered with Japanese and Korean fitness, lifestyle, and UGC creators for a fast-growing wellness app, demonstrating everyday routines and creating short-form assets for paid testing.

    • Fitness influencer marketing
    • App launch strategy
    • Localisation review

  • 08

    B2B SaaS Market Entry in Japan

    B2B technology

    Brand:

    We shaped Japanese positioning for a leading global software platform, using market voices, specialist creators, event support, and buyer-language research before paid search and content testing.

    • B2B influencer marketing
    • Market research
    • Content localisation
    • Website audit
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