11 articles
How to find Japanese influencers
Finding influencers in Japan can be hard for many foreign brands operating in the Japanese market. With platforms like Instagram, YouTube, TikTok, X (formerly Twitter), and LINE dominating the digital landscape, Japanese consumers are heavily influenced by the voices they trust. However, finding the
Japanese Consumer Behaviour: A Complete Guide for Global Brands
Japanese consumer behaviour is shaped by trust, quality expectations, cultural sensitivity, and long-term evaluation. While many Western markets prioritise speed and convenience, Japanese consumers often approach purchases more carefully. They place a strong preference on reassurance, consistency, a
Influencer Marketing in Japan – Statistics & Facts (Updated 2026)
Japanese Influencer Marketing Statistics & Facts reveal a rapidly growing sector that has become a central pillar in the country’s digital advertising industry In recent years, brands have increasingly turned to influencers as a trusted bridge between products and consumers. With Japanese users spen
5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this articl
The future of Influencer Marketing in Japan
This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan has
A guide to media buying in Japan
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and
Using storytelling to boost your influencer marketing strategy in Japan
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the c
Japanese Influencer Marketing Trends for 2018
In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes. In 2018 using influencer marketing is a strategy more and more Japanese companies are implementing alongside their social media strategy. Consumers are exposed to over 10,000
Japanese Smartphone usage in stores.
When out for a shop, do you use your smartphone to search for products and services whilst in store? According to a study carried out by Hakuhodo DY Holdings, 67.1% of Smartphone users in Japan utilise their Smartphone to enhance their shopping experiences. 15.4% said that they use it often and 51.7
Café au lait sama — New key Social Media influencers for male consumerism
Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards females.. These men are now newly identified as Sir Café au lait in research around fashion/beauty awareness in young generations carried out by Dentsu Lab. These young males are considered to be
Social Media Recruitment: “So-Katsu”
Activity around new graduate recruitment is very popular in Japan. It takes up most of the last year of University life — getting fresh eyed students ready for a bright future. CV touch-ups, manner reviews, attending seminars, job fairs, buying a low key suit, bag and shoes. For years many things re