30 articles
How to find Japanese influencers
Finding influencers in Japan can be hard for many foreign brands operating in the Japanese market. With platforms like Instagram, YouTube, TikTok, X (formerly Twitter), and LINE dominating the digital landscape, Japanese consumers are heavily influenced by the voices they trust. However, finding the
The top 10 Tech Influencers in Japan 2026
In the fast-paced world of ever-evolving technology, Japanese Tech influencers stand out as experts offering accurate insights about products whilst guiding viewers on how to make the most of their features. When it comes to learning about tech products before making a purchase, many people in Japan
The top 10 AI tech Influencers in Japan
Japanese AI tech Influencers have been gaining a lot of attention in recent years, as artificial intelligence continues to grow in popularity across Japan. Many of these creators use YouTube, Instagram, TikTok and X to share practical insights, tutorials, and the latest trends in the field. From bus
Who are the top 9 Japanese Digital Artists and 3D Animators?
The creative world of Japanese digital art and 3D animation is filled with remarkable talent and creativity. With their unique blend of traditional and modern styles, these creative influencers wow audiences and push the boundaries of their craft. In this article, we’ll explore the top 10 famous Jap
Influencer Marketing in Japan – Statistics & Facts (Updated 2026)
Japanese Influencer Marketing Statistics & Facts reveal a rapidly growing sector that has become a central pillar in the country’s digital advertising industry In recent years, brands have increasingly turned to influencers as a trusted bridge between products and consumers. With Japanese users spen
Top 10 Virtual influencers in Japan 2025
Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan. These Japanese digital avatars are redefining the way we view human content such as music, videos, modelling, fashi
What is LINE app Japan?
Have you heard of the app called LINE in Japan? Launched in 2011 to help people communicate after the Tohoku earthquake and tsunami, LINE was designed to work over the Internet, avoiding damaged phone lines. It has become more than just a way to text or call. Today, LINE is the most popular social m
Top 10 Digital Marketing Events in Japan
If you’re searching for digital marketing events to attend in Japan in 2024, you’ve come to the right place! This is your ideal guide. Japanese digital marketing mixes traditional culture with modern tech, creating a unique business environment. If you want to learn more about Japanese digital marke
Marketing and Advertising in Japan 10 Best Tips
If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. Suc
Tips for effective Japanese SEO strategy
Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques such as social media and influencer marketing to enable success. Japan is a very unique
5 Japanese influencer marketing examples of electronic gadgets on Instagram Japan
YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle inf
Using TikTok for influencer marketing in Japan
We mentioned a little bit about TikTok in a previous post. To recap, TikTok is a video sharing platform enjoyed by over 500 million monthly active users in over 150 countries since the launch in 2016 (WOW!). In Japan, some say that more than 70% of teens know or have used the app. It’s predominantly
Top 5 Social Media Campaigns by Alcohol Brands in Japan
Alcohol brand marketing in Japan has traditionally utilised ads with eye catching prints and TV ads. However, recently there’s a trend that the younger Japanese generation no longer owns TVs. Instead, they watch online TV programmes on their portable devices such as smartphones, tablets, and PCs. Th
5 things you need to know about Japanese digital marketing 2017
This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100 million Internet users and they love Apple. Japan has over 100 million internet users and like other countries this is increasing year by year. Number of internet users in Japan from 2015 to 2
Japanese social media trends for 2017
In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and laptops. The Japanese government expects that the number of people using social networks will be about 75 million in 2018. This number is the half of population in Japan. T
Moreru, how Snow App is overtaking Snapchat in Japan
Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow’s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was
Influencer Marketing in Japan 2016
In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is “yes” and brands can promote themselves in the Japanese marke
Digital Music Promotion in Japan
This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks). Over the last few years the Japanese music industry has evolved to be more social and this gives emerging artists greater opportunity to enter the Japanese market. Campaigns using new technology Co
LINE Ads Platform
URL: http://linecorp.com/en/company/mission LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016. It combines a bidding and customised targeting system. There are now 68 million LINE users in Japan, so it’s a date companies who a
Sports Marketing in Japan
URL: https://tokyo2020.jp/en/games/emblem/ Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near future. This time on JapanBuzz, we’re looking at the digital marketing strategy of sports events campaigns in Japan compared to some sports events
Digital Marketing for Airlines in Japan
Recently the market share of low-cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese traditional airlines, for example, JAL and ANA. LCC (Low-cost carriers) and major airlines in Japan
Japan’s hottest social media platform for teenagers
Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan. Especially, popular among teenage girls. Users can create and edit 10 second video content by combining pictures, videos and sounds. They can share their video and of course watch other user’s videos. The
Line Marketing in Japan 2016
At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be a great year for advertising using the Line App. Below you can find 3 new ways your company can succeed by using Line as a marketing strategy in Japan. Line Live Line Live is a […]
Advertising on Line Japan
Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users in Japan and many more across the world as of 2015. So many marketers are asking ‘How can we use Line to market to Japan!?’ The short answer is that Line can be effective tool, [&hell
Android internet usage gets the edge over computers in Japan.
According to a Nielsen publication released on the 10th of December, Android internet usage (time) per person in Japan is now more than on computers. The study carried out using live online questionnaires has confirmed the increasing influence of mobile. Android internet monthly usage time per perso