Number of Instagram Influencers in Japan 2026

JapanBuzz research estimates that Japan has around 18,050 Instagram influencers with more than 10,000 followers in 2026. Most are micro influencers: accounts with 10,000 to 100,000 followers.

By follower tier, Japan has approximately 16,500 micro Instagram influencers, 1,400 macro/middle Instagram influencers, and 150 mega/top Instagram influencers. This shows why influencer campaigns in Japan often rely on a broad pool of smaller, niche creators rather than only celebrity-scale accounts.

For brands, this tier split is useful when planning Instagram influencer marketing in Japan. Micro creators provide scale across niche communities, while macro and mega creators are better suited to broader awareness and high-impact launches.