9 articles
Influencer Marketing in Japan – Statistics & Facts (Updated 2026)
Japanese Influencer Marketing Statistics & Facts reveal a rapidly growing sector that has become a central pillar in the country’s digital advertising industry In recent years, brands have increasingly turned to influencers as a trusted bridge between products and consumers. With Japanese users spen
Most popular Japanese Influencer brand partnerships 2022
This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companies
Tips for effective Japanese SEO strategy
Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques such as social media and influencer marketing to enable success. Japan is a very unique
Measuring ROI of Japanese Influencer Marketing campaigns
Influencer Marketing in Japan can be as much as 9 times more effective than traditional advertising. However often measuring success is more difficult than traditional marketing. Businesses are often spending large budgets on campaigns, so understanding a return on investment is good to know. Here a
How Do You Measure the ROI of Japanese Influencer Campaigns?
As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketing
Android internet usage gets the edge over computers in Japan.
According to a Nielsen publication released on the 10th of December, Android internet usage (time) per person in Japan is now more than on computers. The study carried out using live online questionnaires has confirmed the increasing influence of mobile. Android internet monthly usage time per perso
What’s the problem? Japanese Social Media Marketing for businesses.
I’ve found some interesting statistics published by NTT Data Lab on 15th of November. It shows why more than 60% of the businesses in Japan failed to see the result they expected from running Social Media Marketing. This study targeted businesses in Japan with more than 300 employees and also ones t
Tweet Data to be sold!
Twitter has been tightening it’s rules around use of the Twitter API recently — and everyone has been wanting to know how this will effect third party businesses. NTT Data has now announced that they’ve signed a contract with US Twitter in regards to the re-selling of Tweet information. This contr
Japanese Social Media: 5 measurements Vol.1
Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively. 1. Freshness Is it a live or archived information? 2. Openness Is the info