3 articles
Best Japanese Travel and Tourism Influencers 2026
Travel and Tourism Influencers play an important part in the growth of outbound and local tourism in Japan. Japanese people use YouTube, Instagram and TikTok to find information about their ideal travel destination. Likewise, hotels in Tokyo and regional Japanese resorts are using Influencers to pro
Social media marketing in Japan – tapping into the growing tourism market
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and
Digital Marketing for Airlines in Japan
Recently the market share of low-cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese traditional airlines, for example, JAL and ANA. LCC (Low-cost carriers) and major airlines in Japan