Travel and Tourism Influencers play an important part in the growth of outbound and local tourism in Japan. Japanese people use YouTube, Instagram and TikTok to find information about their ideal travel destination. Likewise, hotels in Tokyo and regional Japanese resorts are using Influencers to promote their destinations. You may have even seen some of this in English with PewDiePie, now living in Japan and promoting local resorts to an international audience. In some cases, regions have even teamed up with VTubers to create campaigns around local travel, which have been very successful. Internal tourism is very popular in Japan, as the country has many high-quality resorts and destinations. Also, safety, comfort and convenience are hard to beat for Japanese consumers.
Popular travel outbound destinations feeling the growth include Hawaii, Korea, France, Italy, UK, USA, Germany and Switzerland. In this list of travel YouTubers and Instagram users in Japan, we introduce a few of the influencers you may wish to partner with for your next campaign.
Best Japanese Travel and Tourism Influencers 2026
1. JOE VLOG 【CRAZY CHALLENGER】
2.44M Subscribers
Joe VBlog runs Japan’s most popular travel YouTube channel. He’s seen as the “original budget travel YouTuber” and has been active since around 2014. He draws people in with bold trips, like crossing America or Africa with little money, or visiting ancient ruins. He’s also great at making interesting videos and often teams up with big YouTubers. His daring style and smart planning are a big part of why people follow him.
2. Bilingirl Chika
1.6M Subscribers
This bilingual English and Japanese influencer is the most well-known Japanese Travel Youtuber. She lived in the USA for 16 years, until her graduation from an American university. In her videos, she shows lots of her trips abroad with her children and her husband. Her content, which often show English tips for travel, are popular with English learners in Japan.
3. Solo Solo Travel
1.49M Subscribers
This Japanese tourism YouTuber introduces his travel experiences not only in Japan, but also in other countries. Most of his content introduces luxurious travel experiences, such as luxury sleeper trains, and first-class air travel. He also introduces some mid-priced accommodation to make things more accessible.
4. Bappa Shota
1.31M Followers
Bappa Shota is a YouTube channel that reports on deep, off-the-beaten-path destinations and real-life situations around the world. After giving up on his dream of becoming a professional baseball player, he chose a life as a traveller. He previously posted videos of camper van journeys with his Scottish partner, Ruth, but now focuses mainly on solo travel videos exploring niche and unconventional spots rarely visited by typical tourists.
5. mokochan
1.18M Subscribers
The popular travel YouTuber “Moko-chan Channel” is run by Moko-chan, a recently retired long-haul truck driver. The channel features episodes from his journeys across Japan, showcasing the places he visits and the unique experiences he encounters along the way. His videos, particularly those highlighting his drives through unfamiliar areas and introducing various service areas, are especially popular with viewers.
6. Suzukawa Ayako
1.16M Subscribers
This influencer is a Japanese content creator best known for her love of trains, as she introduces transportation systems she used during her trips. She shares her experiences with interesting features of the various methods of transport. She mostly focuses on Japan, however in some videos she also showcases trains outside of Japan.
7. Haiji’s Japanese food collection
1.14M Subscribers
Haiji is a Japanese solo travel influencer and food expert. In his content, he introduces hidden mid-priced restaurants around Japan. His ability to find hidden high-quality restaurants in Japan is loved by the viewers. We can see this from the number of the subscribers and rapid growth of the channel.
8. Suit Travel
1.1M Subscribers
Suit Travel is a Japanese travel YouTuber who explores the world solo, always wearing a suit (or shirt in summer). His videos focus on public transport and accommodation tips. Through his content, viewers can gain useful travel knowledge and insight. His experience and straightforward advice is why his channel is so popular.
9. Kubo Tabi
956K Followers
Kubo-Tabi are Japanese travel and tourism influencers who travel as a couple. They travel mostly around Japan, showing unique hotels and tourist areas. Their short videos, which highlight the interesting points of hotels they visit, are very catchy and popular. They recently visited Taiwan and Korea, so we can expect them to visit more countries.
10. Maibaru Travel
863K Followers
Maibaru Travel, like Kubo-Tabi, is a Japanese travel YouTuber duo who explore both Japan and abroad as a couple. Their videos are known for beautiful cinematography and a calm, documentary-style approach with informative narration. Their time living overseas adds depth, mixing cultural insight, personal stories, and practical advice. They often highlight hidden gems as well as popular places, giving viewers a deeper look into local life and culture.
Why work with Travel and Tourism Influencers in Japan?
Many Japanese travel content creators on YouTube, Instagram, and TikTok are seeing steady growth in followers, eager to collaborate with both international and domestic destinations. Japanese consumers are showing renewed confidence in travelling abroad and planning their next adventures. According to early data from the Immigration Services Agency, 1,205,454 Japanese nationals travelled abroad in July 2025. This is a 15% increase from the same month last year. This makes now the perfect moment to launch your influencer campaign. By starting early, you can get ahead of the curve, connect with a growing audience, and lead the way in spotting emerging travel trends.
If you’re looking to work with Japanese Travel and Tourism influencers then please can get in touch.
