
Top Social Media Platforms in Japan 2026
LINE is Japan's largest social media platform by audience estimate in 2026, followed by YouTube, Twitter/X, Instagram, and TikTok.
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LINE is Japan's largest social media platform by audience estimate in 2026, followed by YouTube, Twitter/X, Instagram, and TikTok.

Weather is the top Google search query in Japan over the past year, followed by YouTube, Rakuten, Google, Yahoo Japan, Amazon, Yahoo, news, translation, and AI.

Song is the top YouTube search query in Japan over the past year, followed by dance, ASMR, Minecraft, anime, Pokemon, Anpanman, karaoke, music, and live camera.

YouTube has an estimated 81.0 million active users in Japan in 2026, equal to roughly 63% of the total population.