YouTube search behaviour in Japan shows strong demand for music, entertainment, gaming, anime, and live-viewing content. Over the past year, 歌 (song) was the top YouTube search query in Japan, followed by ダンス (dance), asmr, マイクラ (Minecraft), and アニメ (anime).
The list below shows top YouTube queries in Japan for the past year, based on Google Trends YouTube search data. Search interest direction is shown as rising, falling, or no change, alongside the reported percentage change.
| Rank | Query | English meaning | Search interest | Change |
|---|---|---|---|---|
| 1 | 歌 | Song | Falling | -7% |
| 2 | ダンス | Dance | Falling | -4% |
| 3 | asmr | ASMR | Falling | -6% |
| 4 | マイクラ | Minecraft | Falling | -10% |
| 5 | アニメ | Anime | Falling | -10% |
| 6 | ポケモン | Pokemon | Rising | +6% |
| 7 | アンパンマン | Anpanman | No change | No change |
| 8 | カラオケ | Karaoke | Rising | +1% |
| 9 | 音楽 | Music | Rising | +5% |
| 10 | ライブ カメラ | Live camera | Rising | +30% |
Music-related searches remain central to YouTube use in Japan. Song, karaoke, and music all appear in the top ten, showing how often Japanese users turn to YouTube for listening, singing practice, performances, and discovery.
Gaming and character-led entertainment are also prominent. Minecraft and Pokemon both appear in the top ten, while Anpanman reflects continued demand for children’s content and family viewing.
The sharpest increase is for ライブ カメラ (live camera), which rose by 30% over the period. This points to growing interest in live streams such as weather cameras, traffic cameras, destination views, animal cams, and other always-on video feeds.
