The current reference figure for YouTube’s audience size in Japan is 78.5 million.
Source: Google advertising resources
Metric: YouTube advertising reach
Market: Japan
Period: Late 2025
This figure refers to YouTube advertising reach. It should not be read as a confirmed number of monthly active users or YouTube’s total active user base.
Suggested citation
YouTube’s advertising reach in Japan was 78.5 million in late 2025, according to Google advertising resources.
Usage note
Use 78.5 million when referring to YouTube’s audience size in Japan, unless a newer source has replaced this figure.
Chart data
| Period | YouTube advertising reach |
|---|---|
| Early 2023 | 78.4 million |
| Early 2024 | 78.6 million |
| Early 2025 | 78.7 million |
| Late 2025 | 78.5 million |
The early 2023 figure is derived from the reported year-on-year change between early 2023 and early 2024. The other figures are reported from Google advertising resources.
Last reviewed: 2026-06-26
