A guide to media buying in Japan
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day.
152 articles
Japanese Social Media Marketing Review & Forecast for 2018-2019
Time flies so fast – we’re already entering the final quarter of 2018!
Japanese Influencer Marketing for E-commerce
Japan’s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026.
2015 Trend, Japan goes wild for Rental Fashion
A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month.
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics.
Delistagrammer! 3 Great Examples of Influencer Campaigns by Food Brands in Japan
With the right content, food campaigns can influence people’s purchase decisions.
4 tips to remember when running Influencer marketing campaigns in Japan
Social Media Marketing or “SNS Marketing” as it’s known in Japan constantly changing, just like other parts of the world.
5 female Japanese fashion Influencer tribes
We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style.
5 Japanese influencer marketing examples of electronic gadgets on Instagram Japan
YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan.
5 influential Japanese women breaking stereotypes
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman.
5 Reasons why Japanese Influencer Marketing is Unique
Japan is renowned across the world for its unique cultural identity and intricate social customs.
5 things you need to know about Japanese digital marketing 2017
This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100 million Internet users and they love Apple.
6 Japanese Olympic Influencers you should know
The 2020 Tokyo Olympics are now underway after a year-long delay due to Covid-19.
9 types of Japanese female “Otaku” you should know
Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable.
Best 3 Father’s Day Japanese Social Media Campaigns in 2018
What did you give your father on Father’s Day this year?
Coca Cola Japan’s Social Media fizz
What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius?
Digital Music Promotion in Japan
This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks).
Japanese Forums & Fashion Apps
In recent years, Japanese forums have gained immense popularity in Japan and have developed their own unique style.
How Do You Measure the ROI of Japanese Influencer Campaigns?
As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)?
How Japanese influencers are adapting to the Work-Home economy
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April.
Influencer Marketing in Japan 2016
In the age of fast changing digital PR the platforms marketers use change quickly.
Japanese content marketing, Laughs vs Tears
Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently.
Japanese influencer board game released
Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement?
Japanese Influencer Marketing 2018 – 5 reasons why Micro Influencers will shine
We all know influencer marketing will be a major spend for businesses in 2018.
Japanese Influencer Marketing Trends for 2018
In Japan many companies are already using social media such as Facebook, Twitter, LINE and Instagram for marketing purposes.