Are you looking for Japanese fitness influencers to promote your brand? Many people in Japan feel like their fitness levels have dropped due to spending more time at home and having busy schedules. Those who want to exercise at home may not feel motivated or may not know what to do. In this article, we’ll introduce 10 popular Instagram accounts by fitness influencers in Japan showcasing exercise videos, and we’ll also look at Japanese influencers’ brand campaigns they’ve worked on.
In 2026, Japan’s fitness industry is expected to be worth about ¥700 billion ($4.7 billion USD), growing from ¥650 billion ($4.36 billion USD) in 2023. This growth is due to more people working from home and becoming more health-conscious, making fitness a part of their lifestyle. There’s been an increase in people going to gyms and fitness clubs, especially affordable ones popular among young people and fitness beginners of all ages.
Social media, especially Instagram, and YouTube, have played an important role in this growth, inspiring and motivating people of all ages to improve their fitness.
Top 10 Japanese Fitness Instagram Influencers 2026
1. Ryoya Ohira
Instagram: 4.1M followers
YouTube: 534K subscribers
TikTok: 3M followers
Ryoya Ohira is a former wrestler, Japanese fitness influencer and bodybuilder who has rapidly gained popularity through social media by sharing his natural bodybuilding journey and workout routines. Originating from Japan, Ryoya has built a strong following with his disciplined approach to fitness, promoting consistent training and a healthy lifestyle.
On Instagram, he inspires fans with detailed exercise tips, progress updates, and motivational content focused on abs, arms, back, and chest workouts, as well as exercises aimed at increasing height. He has amassed millions of followers across platforms, attributing much of his growth to family support. Ryoya’s blend of dedication, family-oriented warmth, and engaging posts makes him a prominent figure in the Japanese fitness community and beyond.
2. Hironori Nakajima
Instagram: 2.2M followers
TikTok: 786K followers
Hironori Nakajima is a prominent Japanese fitness trainer and influencer known for his explosive athleticism and dynamic training style. Based in Maebashi, Gunma, he is the founder of Cuelpo Gym and specializes in enhancing explosive power and athletic performance. Holding certifications in CSCS, IASTM, KAATSU, and anti-aging, Hironori combines scientific methods with practical training techniques. His Instagram showcases powerful workout videos, jump training, and performance tips, attracting a large following of fitness enthusiasts.
His dedication to fitness and expert coaching has made him a leading figure in Japan’s fitness community, inspiring many to push their physical limits.
3. Takemari
Instagram: 912K followers
YouTube: 4.3M subscribers
Marina Takewaki is one of Japan’s most popular fitness and gym influencers. Better known as Takemari, she is a Japanese YouTuber, fitness instructor, and director of the home workout brand ‘MARINESS’. She also has a large presence on Instagram. With a passion for health and wellness, she shares videos on workouts at home and posts diet recipes encouraging a balanced lifestyle. Supported by her husband Darwin, they make staying active fun and accessible, under the motto “Learn to love yourself more!”.
From yoga to dance workouts to high-intensity workouts, her positive energy boosts followers’ motivations to prioritise their well-being.
Recently, her YouTube channel has surpassed a total of 1.5 billion views. She is also supervising healthy meals and developing balanced menu options. Additionally, her brand “MARINESS” collaborated with the sportswear brand “FILA” to release training shoes designed for both indoor and outdoor workouts.
4. SHIHO
Instagram: 804K followers
A model and wellness advocate, SHIHO is a popular influencer and TV personality in Japan who shares her experience in health & beauty, sports, and fashion & lifestyle on Instagram. Her posts include healthy recipes, videos of workouts including kickboxing and pilates, and collaborations with clothing brands. With her youthful look, friendly vibe and uplifting comments to inspire her audience, she creates a supportive community focused on self-improvement.
SHIHO has worked with several local clothing brands for women in their 40-50s including DAMA, NAVE and jiyuku. She also shares tips on how to practice yoga, breathing techniques, methods for letting go, and meditation advice.
5. Chii
Instagram: 592K followers
YouTube: 91.4K subscribers
Chii is a health and fitness-focused influencer who has successfully reduced her waistline and has shared her weight loss methods with many people based on her own experiences. Focusing on easy-to-understand weight loss exercises and healthy lifestyle advice, she offers methods that can be incorporated into daily life without difficulty.
She also encourages people to avoid spending time on ineffective exercises and to focus on understanding their body habits and problems and approaching them strategically.
Recently, she has been captivating her followers by sharing meal plans she creates, offering insights into healthy eating habits.
6. Miey
Instagram: 537K followers
YouTube: 1.23M subscribers
Miey is a health and fitness expert specializing in Pilates and body design. She runs three Pilates studios in Ginza and Ogura and has gained recognition through her YouTube channel, where she shares body-shaping tips with over 1 million viewers. Her books have sold over 130,000 copies, further establishing her influence in the fitness community.
Her approach focuses on designing the body from the skeleton up, rather than relying on intense, frantic workouts. One of her key recommendations is a simple pre-meal exercise called “spinal Pilates” to engage the core, increase abdominal pressure, and strengthen the inner muscles that support the organs. This helps prevent bloating, especially in the lower abdomen, even after eating a large meal.
She has spent years researching and overcoming her own struggles with leg fat, and based on her experience, she freely shares effective training methods. Rather than relying on frantic strength training, she focuses on the correct approach tailored to the body’s natural structure, offering efficient ways to sculpt and align the body. She provides both in-person and online lessons, making her methods accessible to a wide range of people.
7. Ayafitness
Instagram: 452K followers
After completing a sports science degree at university, Aya became a fitness model, gym brand producer, and ambassador for fitness-related brands. She’s earned her position as one of the most famous fitness influencers in Japan. She appears on TV, with many Japanese celebrities training with using her techniques. Her training video series on Instagram, “Workout at home” which she started during the stay-at-home period has helped tens of thousands of people in Japan exercise and stay fit with her.
Recently, she posted a video of her wearing running shoes made by a collaboration between the jewellery brand TIFFANY & Co. and shoewear brand New Balance.
8. Yuki Sorci
Instagram: 387K followers
YouTube: 10.1K subscribers
Yuki is an Instagram influencer and CEO of his own apparel brand, Evolife Apparel. He’s known as a professional MMA fighter and for his gym and modelling posts, which show his impressive physique, which won him the USBB All Japan Men’s Physique contest in 2016.
Yuki has worked closely with fitness-related brands such as the popular supplement brand Yava Labs and fitness apparel brand Vanquish Fitness.
9. Hana Matsushima
Instagram: 432K followers
Hana Matsushima is a Japanese model and actress renowned in the fashion and entertainment industry. Born in Tokyo, she stands out with her elegant presence and has gained a strong following on Instagram for sharing her fitness routines, workout inspirations, and health-focused lifestyle.
She motivates her audience with fitness progress posts and stylish photos, blending her modeling career with a commitment to promoting wellness and beauty.
Hana collaborates with major fashion brands such as UNIQLO, Christian Dior, HEUER watches, and Prada, regularly posting promotional content and updates about her latest projects.
10. Mirin
Instagram: 363K followers
YouTube: 16.3K subscribers
Mirin is a bilingual with a Japanese father and a Chinese mother, fluent in both Japanese and Chinese. She shares lifestyle content on social media, focusing on fashion, beauty, fitness, health, and mental care. Her posts, particularly those related to daily routines and wellness, are very popular. Beyond Japan, she is also expected to make a name for herself as a model in China.
Through her VLOGs, she shares her daily life, from workouts at her personal gym to shopping trips, and introduces stylish gym wear and Pilates routines. She also shares her favourite skincare products and daily makeup, offering recommendations to her followers.
In her collaboration posts with Lancôme, she introduces the new Génifique serum, highlighting its advancements, texture, and environmentally-friendly features. In her partnership with GU, she showcases stylish outfits, including a soft and comfortable inner top, providing her followers with fashion inspiration.
Conclusion
Japan’s fitness influencers offer great opportunities for foreign businesses wanting to break into the Japanese market. These top 10 influencers have many loyal followers and maintain high engagement rates by sharing helpful fitness tips in areas like yoga, weightlifting, and cardio.
If you’re considering selling your products or services in Japan, partnering with these influencers is a wise move They’re trusted experts, and as more people in Japan prioritise health, their influence continues to grow. Insights gained from these partnerships can also inform your marketing strategies and product development to align with the preferences and trends of Japanese consumers.
Feel free to contact us today to learn more about how we can help connect your brand with Japan’s top fitness influencers, and boost your business in the Japanese market!
