34 articles
How to find Japanese influencers
Finding influencers in Japan can be hard for many foreign brands operating in the Japanese market. With platforms like Instagram, YouTube, TikTok, X (formerly Twitter), and LINE dominating the digital landscape, Japanese consumers are heavily influenced by the voices they trust. However, finding the
Top 20 Instagram Influencers in Japan – Updated 2026
Are you looking for the top Instagram influencers in Japan? Then this is the ideal post for you. Instagram is loved in Japan because it focuses on visuals, aligning perfectly with the country’s appreciation for aesthetics. The platform’s easy-to-use interface makes exploring and engaging with conten
Best Japanese Travel and Tourism Influencers 2026
Travel and Tourism Influencers play an important part in the growth of outbound and local tourism in Japan. Japanese people use YouTube, Instagram and TikTok to find information about their ideal travel destination. Likewise, hotels in Tokyo and regional Japanese resorts are using Influencers to pro
Top 20 Instagram Model Influencers in Japan 2026
Instagram is the ideal platform for Japanese models and celebrities to display their talent and influence, thanks to its focus on visual-led content. The popularity of fashion and beauty-related posts on the platform has motivated models to utilise their feed as a portfolio, sharing carefully crafte
Top 10 Japanese fashion influencers to check out for 2026
Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram, alongside YouTube, is similar to a fashion guidebook for many Japanese fashionistas. Here
The top 10 Japanese Instagram Hashtags for 2026
Many people in Japan use hashtags on Instagram to look for ideas, products and information. Most of these hashtags are written in Japanese, which makes it hard for foreign companies to be seen by Japanese users. If a brand does not know the language or the way people use Instagram in Japan, it can b
Top 10 Japanese Fitness Influencers on Instagram 2026
Are you looking for Japanese fitness influencers to promote your brand? Many people in Japan feel like their fitness levels have dropped due to spending more time at home and having busy schedules. Those who want to exercise at home may not feel motivated or may not know what to do. In this article,
The top 10 AI tech Influencers in Japan
Japanese AI tech Influencers have been gaining a lot of attention in recent years, as artificial intelligence continues to grow in popularity across Japan. Many of these creators use YouTube, Instagram, TikTok and X to share practical insights, tutorials, and the latest trends in the field. From bus
Top Japanese influencers for 2024
Discover the Top Influencers in Japan by follower count for 2024! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this info
Marketing tips from 6 successful female Japanese influencers who launched fashion brands
The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduc
Using Instagram Reels for marketing in Japan
Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are
5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this articl
Top 9 Japanese Food & Cooking Influencers for 2025
As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we i
Top 10 Japanese Instagram Hashtags in 2021
What are the most popular hashtags in Japan on Instagram? In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or “Insta” users are searching for to connect with fellow like minded folk. As you may already
The Top Japanese Influencers for 2021
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese
5 Japanese influencer marketing examples of electronic gadgets on Instagram Japan
YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle inf
Manga and Illustrator influencers in Japan
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the g
Using the Shop Now for Instagram in Japan
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in a seamless way when using instagram. Before the Shop Now feature was introduced, URL within posts could not be displayed as link, so brands put just one URL in their profiles, directing
Top 10 Japanese Male Influencers on Instagram for 2026
Instagram is extremely popular in Japan and has many influencers on the platform. In this article, we highlight 10 of the most popular male instagram influencers in Japan to keep an eye on for 2026. The list has a whole range of influencers from actors and musicians to fitness models. Top 10 Japanes
Japanese Influencer Marketing trends for 2020
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonit
Social media marketing in Japan – tapping into the growing tourism market
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and
Top 10 Instagram Hashtags in Japan 2019
Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’
Modern Japanese influencer beauty trends
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of mo
10 Popular Japanese Instagram business for 2019
2019 will be a great year to market your product in Japan using influencer marketing. Below are 10 top business accounts and publisher accounts on Instagram for inspiration. 1. Tasty Japan A fun cooking recipe account. 4.3 million followers https://www.instagram.com/tastyjapan 2. Tastemade Japan An