44 articles
Marketing Holiday Calendar in Japan 2026
A marketing holiday calendar in Japan is a schedule that lists all the different holidays and special dates throughout the year. It’s very useful for businesses because it tells them when it’s a good time to advertise and promote their products, services, or special deals to boost sales in the Japan
Influencer Marketing Campaigns in Japan – Best 10 Examples
If you’re considering running an influencer Marketing Campaign in Japan, you should know that many brands are already carrying out this form of advertising to boost their sales. Brands are collaborating with Social Media Influencers, adding their own unique creative touch to their influencer adverti
Influencer Marketing in Japan – Statistics & Facts (Updated 2026)
Japanese Influencer Marketing Statistics & Facts reveal a rapidly growing sector that has become a central pillar in the country’s digital advertising industry In recent years, brands have increasingly turned to influencers as a trusted bridge between products and consumers. With Japanese users spen
Marketing and Advertising in Japan 10 Best Tips
If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. Suc
Most popular Japanese Influencer brand partnerships 2022
This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companies
5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this articl
What are the trends for Japanese Influence Marketing in 2022?
If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people
The Top Japanese Influencers for 2021
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese
A guide to media buying in Japan
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and
Manga and Illustrator influencers in Japan
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the g
The Netflix effect, the growth of product placement within Japanese films and drama.
With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series in Japan and abroad. Many of these dramas have large amount of viewers and are a good place to advertise your product or brand through product placement. The marketing industry is always seeking new
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonit
Social media marketing in Japan – tapping into the growing tourism market
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and
Using storytelling to boost your influencer marketing strategy in Japan
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the c
5 Automotive Social Media Campaigns in Japan
Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan. We selected 2 non-Japanese brands and 3 Japanese brands in the automotive industry to take a closer look at how their social media campaigns were run to reach the Japanese audience. Let’
Measuring ROI of Japanese Influencer Marketing campaigns
Influencer Marketing in Japan can be as much as 9 times more effective than traditional advertising. However often measuring success is more difficult than traditional marketing. Businesses are often spending large budgets on campaigns, so understanding a return on investment is good to know. Here a
Best paid promotion hashtags to use for Japanese Influencer Campaigns
You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored
4 tips to remember when running Influencer marketing campaigns in Japan
Social Media Marketing or “SNS Marketing” as it’s known in Japan constantly changing, just like other parts of the world. Updating relevant and useful information on your brand’s Social Media channels is useful, but it’s a good idea to couple it with influencer marketing. This is because many of you
Why UGC? Ideas to run successful Japanese Influencer Marketing campaigns
Today we’re going to be talking about the power of User Generated Content (UGC) for the Japanese Market. At JapanBuzz we love collaborating with influencers, generating engaging content and often dedicate a portion of an influencer campaign towards asking influencers to create posts geared towards o
Top 5 Social Media Campaigns by Alcohol Brands in Japan
Alcohol brand marketing in Japan has traditionally utilised ads with eye catching prints and TV ads. However, recently there’s a trend that the younger Japanese generation no longer owns TVs. Instead, they watch online TV programmes on their portable devices such as smartphones, tablets, and PCs. Th
Delistagrammer! 3 Great Examples of Influencer Campaigns by Food Brands in Japan
With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 fo
Best 3 Father’s Day Japanese Social Media Campaigns in 2018
What did you give your father on Father’s Day this year? Seemingly, there are a lot more things out there involving Mother’s Day than there are for Father’s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father’s Day! 1. #父の日何贈ろうか問題 – Asahi Beer htt
How Do You Measure the ROI of Japanese Influencer Campaigns?
As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually measure the successes of a campaign and the Return on Investment (ROI)? We imagine that measuring the campaign’s ROI is challenging for many marketers that deal with influencer marketing
Top 5 memorable social media campaigns in Japan 2018
Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan – Real Beauty [embedyt] https://www.youtube.com/watch?v=Q72ff7_HLG4[/embedyt] Dove ran a campaign encouraging teenage girls to enhance their own self-esteem by noticing their inner beauty. They fo
5 Japanese marketing campaigns not to be missed
Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using cute and memorable mascots, bright colours, and modern design. This high-quality form of marketing creates a strong emotional connection with customers and builds long-