Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram, alongside YouTube, is similar to a fashion guidebook for many Japanese fashionistas.
Here we explore the most popular Japanese fashion influencers on Instagram.
Top Japanese fashion influencers for 2026
1. SHUZO
2.1M Followers
Shuzo Ohira, known online as SHUZO, is a Japanese model, DJ, and digital creator. SHUZO first gained recognition through TikTok in 2020 before expanding his influence to music and fashion. His feed shows sleek streetwear, international travel, and behind-the-scenes glimpses from DJ sets and fashion shoots, drawing fans that admire his charisma and stylish aesthetic.
With collaborations with luxury labels such as Prada and Chanel and a growing presence in Japan’s creative scene, SHUZO has become a figure of modern, cosmopolitan inspiration for youth who see style and art as a lifestyle expression.
2. NICO
1.48M Followers
Nico is a Japanese YouTuber and fashion influencer known for her fun, bubbly personality and relaxed sense of style. She first became popular as part of the YouTube duo ‘Heisei Flamingo’ (平成フラミンゴ) and has since built a strong following on her own. Born in Osaka and raised in Yokohama, Nico shares a mix of fashion, photoshoots, lifestyle, and everyday moments that feel natural and relatable. Her simple, cool outfits and friendly attitude have made her a favorite among young followers who look to her Instagram for easy fashion ideas and a dose of good energy.
3. Yamato
1.39M Followers
Yamato is the leader and founder of the popular Japanese YouTube group of five childhood friends ‘Comdot’ (コムドット) with more than 4 million subscribers. Yamato is known for his tall, stylish look and sharp leadership, guiding the group’s creative direction and business. Besides managing Comdot, Yamato has launched an apparel brand called Birdog and authored books, including “Sacred District” (「聖域」) which sold over 400,000 copies. His Instagram shares his fashion, behind-the-scenes shots from his group and solo activities, and daily life, inspiring many young fans with his bold statements, creativity and style.
4. Yuta
1.39M Followers
Yuta is another popular and original member of the Japanese YouTube group ‘Comdot’ (コムドット). He is known for his sharp sense of fashion and his role as the group’s witty “tsukkomi” (funny straight man). Before fully committing to YouTube, he briefly worked at a mobile phone shop but left to join Comdot at the invitation of his childhood friend and now group leader, Yamato. Being the fashion leader of the group, Yuta is admired for his cool and unique fashion. His Instagram showcases his outfits and fun personality, making him a favorite among fans, especially women.
5. Aya Nakamachi
1.38M Followers
Aya Nakamachi is a Japanese model, YouTuber, brand director and influencer known for her elegant style and bright personality. She first gained attention by winning a high school beauty contest and quickly became a favorite in the fashion community for her slender figure and chic looks. She is also famous as the free-spirited younger sister of the ‘Nakamachi sibling’ (中町兄弟) with 1.6 million subscribers on YouTube, with many YouTuber friends.
Aya is admired for her confidence and honesty, often sharing her life moments and personal insights with fans. She also directs her own fashion brand ‘JUST A NOON’ and cosmetic brand ‘ASUNE’, and has collaborated with brands including YSL, Dr.Martens and AcneStudios. Her Instagram showcases her fashion sense, daily life, and motivational attitude, making her a role model for many young women.
6. Takuma
1.3M Followers
Takuma (久城拓摩) is a Tokyo-based Japanese fashion influencer and designer known for his popular genderless fashion brand Abyssea. With over one million followers on Instagram and TikTok, Takuma is admired for his sleek, mode-inspired style that challenges traditional ideas about gender and identity. He launched Abyssea to create fashion that transcends nationality, race, and gender with the goal of building acceptance and freedom through clothing.
Beyond fashion, Takuma wrote the book “コンプレックスを着こなして” (“Wear Your Complexes”), sharing his views on confidence and self-expression. His Instagram showcases his unique aesthetic and his work as a designer pushing boundaries in the fashion world.
7. Shun Oshima
1.26M Followers
Shun Oshima is the older brother in the popular Japanese YouTube sibling duo おおしま兄妹 (Oshima Kyodai). Shun first gained fame in 2015 with viral “twin dance” videos alongside his sister Sakura, winning awards and making TV appearances. He has since expanded his career to include releasing a manga in 2018, a music debut in 2020, and a photo essay in 2022. Known for his close bond with his sister and his engaging online presence, Shun shares a mix of creative content, ranging from dance and music to personal stories, inspiring a large following across social media platforms.
8. Michi
1.17M Followers
Michi is a popular Japanese fashion model, influencer and actress known for her stylish, modern looks. Being a good friend of Kemio, one of the well-known Japanese influencers for Millenials in Japan has helped her to become even more popular. She has collaborated with high fashion brands like Prada, Gucci, Etro, Dior and Fendi and has many young female audiences that are attracted to her appearances. She also has a youtube channel with his brother Yoshiaki, which has over 450k subscribers.
9. Sakura
1M Followers
Sakura is a 20-year-old Japanese influencer known for her activities on YouTube and Instagram, where she shares dance, makeup, and lifestyle content. Originally from Miyazaki, she moved to Tokyo to pursue her career and quickly gained a large following thanks to her cool, sweet style and upbeat personality. Sakura is seen as a vibrant young creator who combines fashion, dance, and personal stories in her posts, inspiring many fans with her energy and cuteness.
10. Nagomi
963K Followers
Nagomi is a Japanese model, influencer, and content creator known for her charming personality and fashionable lifestyle content. She first gained fame with viral TikTok videos and later debuted as a YouTuber with her then boyfriend, now husband on the popular “Nakonako channel” (なこなこチャンネル).
Nagomi attracts a large following among Gen Z across Instagram and YouTube, where she shares content on fashion, beauty tips, travel and home vlogs. She also runs a cosmetic brand ‘GENTY’, showcasing her entrepreneurial side. Her Instagram reflects her fashionable looks and frequent collaboration with numerous high-end brands including Burberry, LOEWE, YSL, Dolce & Gabbana, FENDI, GUCCI, TOM FORD and more.
Booking Japanese Fashion Influencers
These are the top 10 fashion Japanese influencers in Japan. It is worth noting that each influencer has a different target audience in terms of age, and therefore, you can check who is most suitable to collaborate with when doing a campaign. Stay tuned for more insights into the marketing trends in Japan and popular Japanese influencers. You can discover more influencers in our round-up for Instagram.
If you’re looking to run an influencer campaign in Japan or need help getting started, please feel free to reach out and contact us.
