21 articles
How to find Japanese influencers
Finding influencers in Japan can be hard for many foreign brands operating in the Japanese market. With platforms like Instagram, YouTube, TikTok, X (formerly Twitter), and LINE dominating the digital landscape, Japanese consumers are heavily influenced by the voices they trust. However, finding the
Top 10 Fashion YouTubers in Japan 2026
Japanese fashion YouTubers have become important influencers, drawing millions of views, often from all over the world, into their unique fashion scene. With their videos, these fashion lovers share their personal styles, try out new fashion ideas, and show their deep love for fashion. They often mi
Best Japanese Travel and Tourism Influencers 2026
Travel and Tourism Influencers play an important part in the growth of outbound and local tourism in Japan. Japanese people use YouTube, Instagram and TikTok to find information about their ideal travel destination. Likewise, hotels in Tokyo and regional Japanese resorts are using Influencers to pro
Top 10 Popular Japanese Beauty YouTubers 2026
YouTube has become the ultimate platform for beauty and makeup YouTubers in Japan to showcase their skills, share expert advice, and captivate audiences worldwide. The Japanese beauty scene has seen a meteoric rise in the number of talented YouTubers who have taken the internet by storm with their m
Top 10 Japanese fashion influencers to check out for 2026
Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram, alongside YouTube, is similar to a fashion guidebook for many Japanese fashionistas. Here
Popular Live Streaming Platforms in Japan
Live streaming platforms are very popular for both influencers and businesses in Japan. With Japan’s fast internet speeds, these platforms allow streamers to connect with their audiences in real-time. In Japan, livestreaming is popular and the YouTube Super Chat gifting system, also known as Supacha
Top 10 Popular YouTubers in Japan – Updated 2026
Welcome to our spotlight on the top YouTubers in Japan! YouTube has emerged as a powerful platform for brands to connect with audiences in Japan. Never before has a platform had such a wide range of user-generated content that educates, captivates and entertains. Each day, thousands of Japanese YouT
The top 10 AI tech Influencers in Japan
Japanese AI tech Influencers have been gaining a lot of attention in recent years, as artificial intelligence continues to grow in popularity across Japan. Many of these creators use YouTube, Instagram, TikTok and X to share practical insights, tutorials, and the latest trends in the field. From bus
Top 10 Japanese X (Twitter) Influencers and KOL
Who are the most famous and popular X (Twitter) influencers in Japan? In this article, we will be taking a deep dive into Twitter. In Japan, X.com is the third most used social media platform after LINE and YouTube. It’s popular in Japan for several reasons: it is user-friendly, allows anonymity, ha
Top 10 Japanese Twitch streamers 2025
Twitch has become the world’s leading game streaming platform, with 2.2 million monthly broadcasters and 15 million daily viewers. This trend is also evident in Japan, where many top professional gamers are shifting to Twitch, moving away from older platforms like YouTube Live and NicoNico. Twitch’s
Most Popular Japanese VTubers Of 2025
Japanese VTubers, or virtual YouTubers, use animated avatars to create content and are extremely popular in Japan. They produce music videos, game reviews, drawing content, livestreams, and sponsored videos. Most operate livestreams through YouTube, utilising the SuperChat function and real-time mot
Top 10 Gaming YouTubers in Japan – Updated 2025
Are you looking for the best gaming YouTubers in Japan in 2024? Look no further! Japan has a rich history and a long-standing reputation as a global hub for the game industry. Since the 1960s, Japanese companies have produced iconic titles such as Super Mario, Pac-Man, The Legend of Zelda, Final Fan
Top Japanese influencers for 2024
Discover the Top Influencers in Japan by follower count for 2024! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this info
Top 10 most viewed paid Japanese influencer content for 2022
2022 has been a very busy year for influencer marketing in Japan. In this article, we introduce the top 10 most viewed paid content in Japan for 2022. Here, you can understand how Japanese companies promote their services and what kind of influencers they collaborate with on YouTube. You can also ge
5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this articl
The Top Japanese Influencers for 2021
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese
5 Japanese influencer marketing examples of electronic gadgets on Instagram Japan
YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle inf
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonit
New Japanese Influencer Trends 2019
We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming popul
Top 5 memorable social media campaigns in Japan 2018
Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan – Real Beauty [embedyt] https://www.youtube.com/watch?v=Q72ff7_HLG4[/embedyt] Dove ran a campaign encouraging teenage girls to enhance their own self-esteem by noticing their inner beauty. They fo
Social Media Scandal in Japan — Customer Care and Self Protection
At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or [&hel