21 articles
Top 10 Fashion YouTubers in Japan 2026
Japanese fashion YouTubers have become important influencers, drawing millions of views, often from all over the world, into their unique fashion scene. With their videos, these fashion lovers share their personal styles, try out new fashion ideas, and show their deep love for fashion. They often mi
Top 10 Popular Japanese Beauty YouTubers 2026
YouTube has become the ultimate platform for beauty and makeup YouTubers in Japan to showcase their skills, share expert advice, and captivate audiences worldwide. The Japanese beauty scene has seen a meteoric rise in the number of talented YouTubers who have taken the internet by storm with their m
Top 20 Instagram Model Influencers in Japan 2026
Instagram is the ideal platform for Japanese models and celebrities to display their talent and influence, thanks to its focus on visual-led content. The popularity of fashion and beauty-related posts on the platform has motivated models to utilise their feed as a portfolio, sharing carefully crafte
Top 10 Japanese fashion influencers to check out for 2026
Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram, alongside YouTube, is similar to a fashion guidebook for many Japanese fashionistas. Here
Hottest male influencers in Japan 2026
The hottest and best looking male influencers in Japan are currently shaping youth culture, fashion and online trends across the country. Based on popularity, public image and social media presence, this selection reflects the looks and personalities that connect most strongly with young Japanese wo
Marketing tips from 6 successful female Japanese influencers who launched fashion brands
The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduc
Top 10 Japanese Fashion Magazines for Women
Japanese fashion is nothing if not innovative, and Japanese fashion magazines for women are paid close attention to by the fashion-discerning citizens of Tokyo and across Japan. These magazines are specifically tailored and curated for every possible target demographic you could think of, and this,
4 Japanese Influencer Marketing examples for beauty products
Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when g
9 types of Japanese female “Otaku” you should know
Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable. Otaku are individuals who show an intense passion for specific hobbies, fields, or genres. Since 2000, the definition has broadened beyond its initial association with anime,
Tokyo Influencers fashion map
Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas for Tokyo have their own style. So let’s take a look at the fashion styles for Japanese influencers based on the region of Tokyo’s they represent. Marunouchi (丸の内) Marunouchi is an area where
Jitan Cosume, how Beauty Brands run their Social Media and Influencer Marketing in Japan
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially in the morning before going to work or school. Often though they can’t spend 30 minutes or an hour every morning on makeup, so some Japanese women have found a way to do makeup in
5 influential Japanese women breaking stereotypes
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what i
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonit
Modern Japanese influencer beauty trends
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of mo
Top 5 memorable social media campaigns in Japan 2018
Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan – Real Beauty [embedyt] https://www.youtube.com/watch?v=Q72ff7_HLG4[/embedyt] Dove ran a campaign encouraging teenage girls to enhance their own self-esteem by noticing their inner beauty. They fo
5 female Japanese fashion Influencer tribes
We all know that Japanese fashion is quite unique, when many people think of Japanese fashion, they might come up ‘kyary pamu pamu’ Harajuku style. However not every Japanese girl wears clothes like her. In this article we’re going to categorise 5 styles of Japanese influencer fashion tribes. きれいめ /
Fashion Bloggers in Japan
We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite different from those in other countries. This time on JapanBuzz, we’re looking at some popular Japanese fa
Japanese Forums & Fashion Apps
In recent years, Japanese forums have gained immense popularity in Japan and have developed their own unique style. These forums provide a platform for people to share their thoughts and ideas on a wide range of topics, ranging from fashion and beauty to politics and current events. While there are
2015 Trend, Japan goes wild for Rental Fashion
A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month. The latest collection in your cupboard. What’s more if you like the items you can buy them at a 20% discount. Sounds great right?! Well several services offering unlimited borro
United Arrows Instagram Campaign
Japanese fashion retail giant, United Arrows (http://www.united-arrows.co.jp/index.html), started a campaign “US TRANSFORM SHOW” in November. At every United Arrows branch, the staff wearing a special “stylist badge” help customers transform completely in 10 mins. If you want their makeover, just po
Café au lait sama — New key Social Media influencers for male consumerism
Men with high interests in fashion and beauty who love to act in a self indulged & manly manner towards females.. These men are now newly identified as Sir Café au lait in research around fashion/beauty awareness in young generations carried out by Dentsu Lab. These young males are considered to be