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Top 10 Virtual influencers in Japan 2026 thumbnail

Top 10 Virtual influencers in Japan 2026

Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan.

What is SNS? Understanding Social Media in Japan thumbnail

What is SNS? Understanding Social Media in Japan

In Japan, people rarely say “social media” and instead use SNS, which stands for Social Networking Service and refers to platforms where people connect, share and communicate online.

Tips for effective Japanese SEO strategy thumbnail

Tips for effective Japanese SEO strategy

Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic.

Japanese Social Media: 5 measurements Vol.1 thumbnail

Japanese Social Media: 5 measurements Vol.1

Using these 5 measurements in relation to how information is used to promote your brand on each Social Media platform (including blogs) allows us to organise and understand our Japanese Social Media activity more effectively.

Mixi & Facebook to collaborate? thumbnail

Mixi & Facebook to collaborate?

It’s still fresh in our memory — Mixi started a collaboration with Twitter at the end of November last year.

Mixi is officially wobbly. thumbnail

Mixi is officially wobbly.

We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of the scene. Where did they go wrong?