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61 articles

Top 10 Virtual influencers in Japan 2026 thumbnail

Top 10 Virtual influencers in Japan 2026

Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan.

What is SNS? Understanding Social Media in Japan thumbnail

What is SNS? Understanding Social Media in Japan

In Japan, people rarely say “social media” and instead use SNS, which stands for Social Networking Service and refers to platforms where people connect, share and communicate online.

Tips for effective Japanese SEO strategy thumbnail

Tips for effective Japanese SEO strategy

Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic.

MUJI Community Manager’s Secret thumbnail

MUJI Community Manager’s Secret

Mr Kazama is the only community manager behind the massive corporate social channels for MUJI, where 818,000 Facebook fans, 186,000 Twitter fans and 40,000 Mixi fans gather.

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Pinterest vs Instagram

Google+ vs Facebook? Mixi vs Facebook? No, no, no. It’s all about Pinterest vs Instagram now! Is Pinterest the shiniest Social Media star these days?

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Nissan 2.3

You’ve heard of 2.0, but get ready for… 2.3! Nissan has started the first project for it’s Social Media experiment project “Nicchan”.

Mixi is officially wobbly. thumbnail

Mixi is officially wobbly.

We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of the scene. Where did they go wrong?