60 articles
How to find Japanese influencers
Finding influencers in Japan can be hard for many foreign brands operating in the Japanese market. With platforms like Instagram, YouTube, TikTok, X (formerly Twitter), and LINE dominating the digital landscape, Japanese consumers are heavily influenced by the voices they trust. However, finding the
Top 20 TikTok Influencers in Japan – Updated 2026
If you’re looking for the most popular TikTok Influencers in Japan, then you’ve come to the right place. TikTok has become one of the most important social media platforms for Japanese Influencer Marketing. It has helped Japanese influencers reach domestic fans and a large global audience, breaking
Top Social Media in Japan – Updated 2026
Japanese social media offers a great opportunity for businesses to reach customers in a cost-effective and targeted way. By using the power of social media in Japan, also known as SNS, businesses can access the huge potential of the Japanese market and grow their customer base. Understanding Japan’s
Hottest male influencers in Japan 2026
The hottest and best looking male influencers in Japan are currently shaping youth culture, fashion and online trends across the country. Based on popularity, public image and social media presence, this selection reflects the looks and personalities that connect most strongly with young Japanese wo
Top 10 Threads Influencers in Japan 2026
Threads has quickly become one of the most talked-about social platforms in Japan. Since its launch by Meta in 2023, the platform has gained traction among influencers, creators and everyday users who are looking for a fresh alternative to traditional social media. Japanese Threads users stand out w
What is SNS? Understanding Social Media in Japan
In Japan, people rarely say “social media” and instead use SNS, which stands for Social Networking Service and refers to platforms where people connect, share and communicate online. The SNS landscape in Japan is different to most other countries. Local platforms like LINE offer all-in-one services,
Influencer Marketing Campaigns in Japan – Best 10 Examples
If you’re considering running an influencer Marketing Campaign in Japan, you should know that many brands are already carrying out this form of advertising to boost their sales. Brands are collaborating with Social Media Influencers, adding their own unique creative touch to their influencer adverti
Top 10 Virtual influencers in Japan 2025
Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan. These Japanese digital avatars are redefining the way we view human content such as music, videos, modelling, fashi
Top 10 Japanese X (Twitter) Influencers and KOL
Who are the most famous and popular X (Twitter) influencers in Japan? In this article, we will be taking a deep dive into Twitter. In Japan, X.com is the third most used social media platform after LINE and YouTube. It’s popular in Japan for several reasons: it is user-friendly, allows anonymity, ha
What is LINE app Japan?
Have you heard of the app called LINE in Japan? Launched in 2011 to help people communicate after the Tohoku earthquake and tsunami, LINE was designed to work over the Internet, avoiding damaged phone lines. It has become more than just a way to text or call. Today, LINE is the most popular social m
Influencer Marketing in Japan – The Ultimate Guide
By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese
Influencer Marketing in Japan – The Ultimate Guide
By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese Influencer platforms Number of influencers in Japan Most popular influencers
Tips for effective Japanese SEO strategy
Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques such as social media and influencer marketing to enable success. Japan is a very unique
Jitan Cosume, how Beauty Brands run their Social Media and Influencer Marketing in Japan
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially in the morning before going to work or school. Often though they can’t spend 30 minutes or an hour every morning on makeup, so some Japanese women have found a way to do makeup in
Japanese Influencer Marketing trends for 2020
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by
Top Beauty Brand Marketing Campaigns in Japan
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty and cosmetics. Combined with Japanese influencer marketing, social media can help give your brand quickly gain traction in Japan. According to a report by Euromonit
Social media marketing in Japan – tapping into the growing tourism market
Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and
Using storytelling to boost your influencer marketing strategy in Japan
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the c
Social Media in Japan: Tips to Increase Sales
As with all businesses, no matter how big or how small, social media is one of the strongest tools you can use for growing your business’s reach and driving sales in Japan. From self promoting to working with Japanese influencers it’s crucial that business owners make the most out of their social m
Modern Japanese influencer beauty trends
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of mo
5 Automotive Social Media Campaigns in Japan
Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan. We selected 2 non-Japanese brands and 3 Japanese brands in the automotive industry to take a closer look at how their social media campaigns were run to reach the Japanese audience. Let’
Japanese Social Media Marketing Review & Forecast for 2018-2019
Time flies so fast – we’re already entering the final quarter of 2018! Now is a great time to review major social media platform trends in Japan, including one of the biggest marketing trends, Influencer Marketing. Looking ahead will allow us to plan for 2019, so let’s look at progress and predictio
Best paid promotion hashtags to use for Japanese Influencer Campaigns
You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored
4 tips to remember when running Influencer marketing campaigns in Japan
Social Media Marketing or “SNS Marketing” as it’s known in Japan constantly changing, just like other parts of the world. Updating relevant and useful information on your brand’s Social Media channels is useful, but it’s a good idea to couple it with influencer marketing. This is because many of you
Top 5 Social Media Campaigns by Alcohol Brands in Japan
Alcohol brand marketing in Japan has traditionally utilised ads with eye catching prints and TV ads. However, recently there’s a trend that the younger Japanese generation no longer owns TVs. Instead, they watch online TV programmes on their portable devices such as smartphones, tablets, and PCs. Th